Direct to video. How to use Lumen5


There was once a time — 18 months ago — when posting engaging online content was as simple as a well-placed dog meme or an inspirational quote from David Attenborough. But, with social videos generating 1200 per cent more shares than text and images combined, it’s becoming more apparent that consumers want a direct to video alternative to their normal network activity. So, how do you and your business get in on the action?

Lumen5 is an artificial intelligence (AI) led software that can turn blog posts, social media content and articles into engaging graphics and videos for multi-platform use. Here, Stone Junction’s marketing executive, Tasha Bodger, shows you how to get the most out of Lumen5. 

Forgoing the obvious sign-up and email verification — the first step will be deciding on the content you’d like to convert. As long as the article is engaging, has previously performed well and has a succinct core massage, it should do well with Lumen5’s AI.



Via a link, text copy or template, Lumen5 will filter the relevant information into slides, assigning images or GIFS to suit. Of course, like most AI, you may find it needs some human assistance; but with a gentle nudge and some careful rearranging, you’re left with a relatively competent first draft.


Next, pick your chosen media platform and template. Lumen5 provides countless free designs for you to use in a range of colours and styles to suit your brand. However, if you’re after something more customisable, unfortunately — and you’ve probably guessed this already — it comes with a hefty price tag. 



Each storyboard is instantly available to preview or edit, and although it may be tempting to leave everything completely to AI, checking your storyboard could mean the difference between a professional-looking social video and a GCSE PowerPoint presentation.  




The sidebar adjacent to each slide allows you to alter your title fonts, text position, shot length and transition. All of these are initially pre-set by Lumen5, but you can, of course, override the suggestions and customise everything to your liking.


From then on, it’s choosing GIFS  and music — marimba anyone? — and images from Lumen5’s media collection. Changing a slide background is as simple as a drag and a drop from the file library. However, if you choose to upload your own images, they need to be at least 500 x 500 and in either a JPG, PNG or GIF format — I don’t make the rules!




Once you’ve previewed, edited and previewed again, you’ll be about ready to hit ‘finish’. Lumen5 normally takes about ten minutes to render your final video, which is just enough time to have a cuppa or flick through social media — you’ve been working hard after all. Once the file is ready you can either upload it straight to Facebook or download to your desktop in order to circulate it around other social channels. 




And it’s as simple as that!

Did you know we have our own in-house videographer? If you want a bespoke business video then get in touch with us today on +44 (0) 1785 225 416 or email natasha@stonejunction.co.uk

Tasha Bodger

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: