Get with the program. The best marketing applications for your business


So, you’ve just launched your own business *fires celebratory confetti cannon*. You’ve watched at least four episodes of Dragons Den, your bank balance is haemorrhaging on a daily basis and you’ve got more grey hairs than Tom Jones and Len Goodman combined — join the club. It may seem like you’re responsible for running every aspect of your business, but there are countless free pieces of software that could help.  

Stone Junction’s marketing executive, Tasha Bodger, shares some simple to use programs for marketers and small business owners.

SEMrush
Although it may sound like an 80’s arcade game, SEMrush provides SEO intelligence data for you and your business. It can project your potential AdWords spend for certain keywords, explain the origin of your social media traffic and audit your website to improve your search result ranking.

You need to pay for the premium version, but there are free options available if you’re not fazed by free trial periods — unless you forget to cancel your subscription, that is!

Google Analytics
The granddaddy of all marketing software, Google Analytics (GA), will tell you everything you need to know about your online presence. From UTM tracking and real-time website traffic to bounce-rate and popular pages — Google knows everything.

At times, GA may feel ever so slightly overwhelming; it’s the analytics equivalent of Scrooge McDuck’s money vault — bottomless. But, if you take the time to learn the basics, it’s a great place to start.

Canva
Photoshop can be a daunting prospect for anyone — me included — so many businesses outsource all design work to save themselves sweating over the clone tool. Canva, however, allows design-novices to create eye-catching social media and marketing graphics with little to no effort.

The platform is template based with corresponding icons, stickers and a whole host of fonts and colours to choose from. It’s so simple you could easily make, save and post an infographic in under half an hour — without any watermarks.

Buffer
Buffer is a social media dashboard used to schedule content and analyse post engagement across all the major social networking platforms, such as; Twitter, Instagram and LinkedIn.

If you manage your businesses social media, this is the perfect application to ensure you stay on top of impressions and content creation. You don’t even have to be on the app at all — Buffer will even help you schedule future posts too. Seamless social media at the touch of a button.

If you’re completely stuck, however, ask one of the team at Stone Junction how to get started. Give us a call on +44 (0) 1785 225416 and we can help.

Tasha Bodger

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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