Three tips from three years

PR Jobs | PR Career | PR Life
May marks my three-year anniversary at Stone Junction. From joining as a fresh-faced Natural Sciences graduate in 2016, to working on award-winning campaigns across a varied group of clients, it has been a steep learning curve. Here Leah Elston-Thompson, junior account manager at technical PR agency Stone Junction, shares three PR tips she’s learned during three years at Stone Junction.

Know your audience
One of our mantras at Stone Junction is to write with the reader in mind, and it’s important that you write for the right reader. For each campaign, defining your audience, thinking about what you can offer them and considering what action you’d like them to take will help your content hit the mark.

Knowing your audience just as important when deciding which journalist to pitch your story to. Good PR is not about casting the net wide, but understanding the core media and providing journalists with the right content for their publications.

Keep learning
One of the reasons I wanted to work in technical PR was so that I could learn about technology every day. However, there are also opportunities to develop outside of the scope of your day to day work.

A big part of this for me has been joining the Chartered Institute of Public Relations (CIPR) and achieving Accredited status. Maintaining this status involves obtaining 60 continuing professional development (CPD) points each year and, so far, I have been to numerous events, training sessions and expanded my knowledge by reading PR, marketing and business books. Two I’d particularly recommend are Good to Great, by Jim Collins, and The PR Masterclass by Alex Singleton.

Choosing the right team
When starting out in your PR career, it might be tempting to apply to every PR agency you can find to increase your chances of securing a role. However, I’d advise taking the time to find out the specifics; what types of client does the agency work with? What are the organisation’s values?

Stone Junction hires graduates from three main pathways; languages, PR, marketing and journalism and science, technology, engineering and maths. As well as looking for particular education backgrounds, we look for people with passion and enthusiasm for technology.

Interested in joining the team? E-mail your CV to sayhello@stonejunction.co.uk.

Kirsty McMahon

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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