Made in Sweden 2030

Made in Sweden 2030

Meatballs and flatpack, Sweden’s biggest exports, right? Not so much. In fact, manufacturing accounts for 77 per cent of Swedish export...

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Location, location, location: The key to media event success

Location, location, location: The key to media event success

You’ve worked hard on developing your new products and creating exciting PR and marketing initiatives, now it’s time for the launch. Howe...

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Friendly reminder that we’re outstanding

Friendly reminder that we’re outstanding

Anyone can say they’re outstanding, talented and successful — but we have the proof. The annual shortlists for the national CIPR Excellen...

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LinkedIn Groups — how to make them work for you

LinkedIn Groups — how to make them work for you

They can be spammy, unfocussed and self-promotional, but when you handle them correctly, LinkedIn Groups can be a truly effective marketi...

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Bringing PR in-house — why it’s not always a good idea

Bringing PR in-house — why it’s not always a good idea

Research by the World Federation of Advertisers shows that businesses give their current agency roster set-up a score of just 5.7 out of ...

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Losing meaning in RoI

Losing meaning in RoI

The financial crisis of 2008 may seem a lifetime ago, but we are far from recovered. Economies are growing very slowly by historic standa...

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Top three ways to get the most from a PR kick off session

Top three ways to get the most from a PR kick off session

How many of your meetings this week could have been condensed into an email? Time is precious, and when you’ve spent hours sourcing, brie...

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Fool me once

Fool me once

Whether you see April 1 as a chance to wind up your relatives, or you’re a bit like me and can’t really see the point, there’s no denying...

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