Education divergence

Education divergence

According to The Manufacturer’s 2019 Annual Manufacturing Report , 57 per cent of manufacturers feel that the current education system is...

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Be strategic

Be strategic

Earlier this week, I attended a PRCA Training session on Planning a Strategic PR Campaign. Hosted by Trevor Morris, FPRCA, Professor in Pu...

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Shoppable Instagram

Instagram hit one billion monthly active users in 2018. With the highest user engagement rates of all other major social networks, Instagram...

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The Business of Communications

The Business of Communications

On April 3, the annual Midlands PR Conference is returning to Birmingham City University. Bringing together the region’s communications prof...

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Tips for a killer technical presentation

Tips for a killer technical presentation

The Coimbra Group, an association of European universities that promotes academic collaboration, has come up with a new idea to improve the ...

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Using Quora as part of your content PR strategy

Using Quora as part of your content PR strategy

Why do we say ‘first’ and ‘second’, and not ‘oneth’ and ‘twoth’? And if electricity comes from electrons, does morality come from morons? Th...

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Three cheers for the web

Three cheers for the web

Joni Mitchell once told us that ‘you don’t know what you’ve got until it’s gone.’ As someone who relies on the internet much more than I wou...

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Domain authority 2.0

Domain authority 2.0

Have you noticed a recent change to your website’s domain authority? That may be because, on March 5, marketing software company Moz introdu...

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Just say it

Just say it

Have you ever had to alter your voice so much that you almost sound like a robot yourself, just to be understood by your virtual assistant? ...

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What are redirect chains and loops and how do I fix them?

What are redirect chains and loops and how do I fix them?

“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab...

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Who, what, where, when, why – and (how?) to do it

Who, what, where, when, why – and (how?) to do it

From politics and sport, to celebrities, the news is varied, at times strange and often controversial. In order to compete in this landsca...

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Dream crazier with your marketing communications

Dream crazier with your marketing communications

Back in 2018, Nike launched the somewhat controversial Dream Crazy advert. In the ad, American Football star, Colin Kaepernick, fronted a ca...

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