Don’t get stuck in the fake news void

Don’t get stuck in the fake news void

Earlier this week, several news outlets reported that a Commons Committee has issued a report warning Mark Zuckerberg that Facebook require...

Read more
Metrics matter

Metrics matter

Measuring the impact of PR in a world without AVE For decades, evaluation has been a challenge for PR practitioners. While the guidelines ...

Read more
Bringing B2B brand journalism to life

Bringing B2B brand journalism to life

Humans are visual creatures. Not only is 90 per cent of all data transmitted to the brain visual, but our brains have been found to process...

Read more
Going global with social media

Going global with social media

Last month, social media mogul Kylie Jenner was beaten at her own Instagram game when an egg amassed a record-breaking 26 million likes on t...

Read more
Tips for an effective ad campaign

Tips for an effective ad campaign

“Is a Big Mac still a Big Mac if it has bacon?” This is the question being debated by McDonald’s customers all over the UK since bacon was a...

Read more
What is Google Market Finder?

What is Google Market Finder?

You may already be considering your holiday destinations for this year. The world is your oyster. Yet, why shouldn’t your business have th...

Read more
Are you a lover or a fighter?

Are you a lover or a fighter?

Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn...

Read more
Saving the world with media coverage

Saving the world with media coverage

Reducing the use of plastic, capping carbon emissions and eliminating food waste. Initiatives to preserve the natural environment are gai...

Read more
Do you ever have déjà vu?

Do you ever have déjà vu?

Thousands of people gathered in Pennsylvania, USA over the weekend for the annual Groundhog Day. This is the event that is the subject of th...

Read more
Top three reasons to combine PR and SEO

Top three reasons to combine PR and SEO

Holly Willoughby is great. But Holly and Dec presenting I’m a Celeb is simply not the same as the original iconic duo, is it? Some thing...

Read more

Don’t ignore the screaming frog

Last week Stone Junction welcomed Escherman’s Andrew Bruce Smith for another digital training session. During the workshop, Andrew introduce...

Read more