The importance of being excellent

The importance of being excellent

The deadline for the Chartered Institute of Public Relations’ (CIPR) 2018 CPD calendar is the perfect opportunity to evaluate and highlight ...

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Improving mental health in the PR industry

Improving mental health in the PR industry

PRWeek and the Public Relations Consultants Association (PRCA) recently conducted a survey on mental health in the PR industry. 60 per ce...

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A beginner's guide to hreflang tags

A beginner's guide to hreflang tags

So, you’ve optimised all of the pages on your multilingual site for your keywords, to make sure your site ranks highly on search. But are yo...

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Looking after your social media channels

Looking after your social media channels

Many of us know the benefits of using social media, especially for businesses looking to reach and engage with its audience directly.  He...

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Technical communication in the age of post-truth

Technical communication in the age of post-truth

In 2016, the Oxford Dictionary named post-truth the Word of the Year, defining it as an adjective “relating to or denoting circumstances in ...

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Becoming a social video visionary

Becoming a social video visionary

If a picture is worth a thousand words, then the average online video is worth three million. To put that into perspective, there ar...

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Don’t get stuck in the fake news void

Don’t get stuck in the fake news void

Earlier this week, several news outlets reported that a Commons Committee has issued a report warning Mark Zuckerberg that Facebook require...

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Metrics matter

Metrics matter

Evaluation has been a challenge in PR for decades. While the guidelines by the Barcelona Declaration of Measurement Principles were a good s...

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Bringing B2B brand journalism to life

Bringing B2B brand journalism to life

Humans are visual creatures. Not only is 90 per cent of all data transmitted to the brain visual, but our brains have been found to process...

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Going global with social media

Going global with social media

Last month, social media mogul Kylie Jenner was beaten at her own Instagram game when an egg amassed a record-breaking 26 million likes on t...

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Tips for an effective ad campaign

Tips for an effective ad campaign

“Is a Big Mac still a Big Mac if it has bacon?” This is the question being debated by McDonald’s customers all over the UK since bacon was a...

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What is Google Market Finder?

What is Google Market Finder?

You may already be considering your holiday destinations for this year. The world is your oyster. Yet, why shouldn’t your business have th...

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Are you a lover or a fighter?

Are you a lover or a fighter?

Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn...

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Saving the world with media coverage

Saving the world with media coverage

Reducing the use of plastic, capping carbon emissions and eliminating food waste. Initiatives to preserve the natural environment are gai...

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Do you ever have déjà vu?

Do you ever have déjà vu?

Thousands of people gathered in Pennsylvania, USA over the weekend for the annual Groundhog Day. This is the event that is the subject of th...

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Top three reasons to combine PR and SEO

Top three reasons to combine PR and SEO

Holly Willoughby is great. But Holly and Dec presenting I’m a Celeb is simply not the same as the original iconic duo, is it? Some thing...

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Don’t ignore the screaming frog

Last week Stone Junction welcomed Escherman’s Andrew Bruce Smith for another digital training session. During the workshop, Andrew introduce...

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