Top automation magazines in France


When thinking of famous French writers, your mind may turn to the inspiring works from the Enlightenment era, or even Victor Hugo’s The Hunchback of Notre-Dame. However, France produces quality content of all kinds – including articles on all things automated. Here, Courtney Cowperthwaite, account executive and  international PR specialist takes a look at
International PR, Automation, Engineering PR
France’s top automation publications.

When taking a company across international borders, an understanding of the audience and where to target to help your brand hit the headlines is essential. Even if you don’t speak the language, it’s important to be aware of the relevant media in your country of choice, so that you know where best to target with your upcoming content.

Products Equipments Industriels
From industrial robotics to rundowns of top tradeshows, Products Equipments Industriels is a great one-stop shop for the latest automation updates. With a handy Automatisation tab (that’s automation, for all you budding linguists), its website offers a wealth of information on product releases, blog posts and technical articles. Not only is it a great read, but with a print circulation of over 20,000 readers, it’s certainly worth getting your name into.

Manufacturing.fr
Branding itself as ‘the first industrial TV magazine’, Manufacturing.fr is great for those who want to access the world of video content. Instead of written articles, the website features a vast selection of video interviews that explain new product releases and the latest developments to a company’s offering.

Each video is produced directly by the publication, but it is worth bearing in mind if your company is exhibiting at any French trade shows and has a new product that you’d like to show off.

L’usine Nouvelle
Translated as ‘factory news’, L’Usine Nouvelle’s website features a particularly useful tab dedicated to overseas business. The section of the website reports on case studies from across the globe, so is useful for sharing the success of a specific project or partnership. With a circulation of 46,000 and 1.8 million unique visitors to its website each month, French speakers would be aware of your latest news in no time.

So, if you’re thinking of expanding your reach to the home of hunch-backed cathedral dwellers and excellent automation magazines, why not say bonjour on +44(0)1785 225416 or email me on courtney@stonejunction.co.uk to ask about assessing your international PR strategy.

Courtney Cowperthwaite

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: