Don’t get stuck in the fake news void

Don’t get stuck in the fake news void

Earlier this week, several news outlets reported that a Commons Committee has issued a report warning Mark Zuckerberg that Facebook require...

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Metrics matter

Metrics matter

Measuring the impact of PR in a world without AVE For decades, evaluation has been a challenge for PR practitioners. While the guidelines ...

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Bringing B2B brand journalism to life

Bringing B2B brand journalism to life

Humans are visual creatures. Not only is 90 per cent of all data transmitted to the brain visual, but our brains have been found to process...

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Going global with social media

Going global with social media

Last month, social media mogul Kylie Jenner was beaten at her own Instagram game when an egg amassed a record-breaking 26 million likes on t...

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Tips for an effective ad campaign

Tips for an effective ad campaign

“Is a Big Mac still a Big Mac if it has bacon?” This is the question being debated by McDonald’s customers all over the UK since bacon was a...

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What is Google Market Finder?

What is Google Market Finder?

You may already be considering your holiday destinations for this year. The world is your oyster. Yet, why shouldn’t your business have th...

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Are you a lover or a fighter?

Are you a lover or a fighter?

Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn...

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Saving the world with media coverage

Saving the world with media coverage

Reducing the use of plastic, capping carbon emissions and eliminating food waste. Initiatives to preserve the natural environment are gai...

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Do you ever have déjà vu?

Do you ever have déjà vu?

Thousands of people gathered in Pennsylvania, USA over the weekend for the annual Groundhog Day. This is the event that is the subject of th...

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Top three reasons to combine PR and SEO

Top three reasons to combine PR and SEO

Holly Willoughby is great. But Holly and Dec presenting I’m a Celeb is simply not the same as the original iconic duo, is it? Some thing...

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Don’t ignore the screaming frog

Last week Stone Junction welcomed Escherman’s Andrew Bruce Smith for another digital training session. During the workshop, Andrew introduce...

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Do you speak SEO?

Do you speak SEO?

The best way to communicate online with international clients is to speak their language. Translating your website means you can reach thes...

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Show me what you got

Show me what you got

The picture superiority effect is the phenomenon describing the fact that people are more likely to remember images than words. The greater ...

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The 90-9-1 rule

The 90-9-1 rule

Posting online can feel like screaming into the abyss — it’s hard to get a feel of how many people have read your article. However, quoting ...

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Writing and Design – the power couple

Writing and Design – the power couple

Historically, content layout and type setting were key to ensuring the reader had a positive experience and could absorb the information. Th...

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Get savvy with social media

Get savvy with social media

With Apple’s ‘Screen Time’ feature allowing you to track how long you spend on apps and social media, it can be alarming to see just how...

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Automation trade shows for your diary

Automation trade shows for your diary

This month, the Consumer Electronics Show (CES) saw tech companies from across the world launch their next generation innovations. From 5G p...

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Choosing the right international domain type

Choosing the right international domain type

Internationalising your website to target different markets involves more than just having pages in different languages. It is definitely mo...

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Top automation magazines in France

Top automation magazines in France

When thinking of famous French writers, your mind may turn to the inspiring works from the Enlightenment era, or even Victor Hugo’s The Hun...

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Think digital

Think digital

A study by the Politecnico di Milano suggests that TV and print advertising have declined in Italy over recent years.   While on the surf...

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Increasing your marketing appeal

Increasing your marketing appeal

In a 1943 paper, A Theory of Human Motivation , Abraham Maslow proposed the theory, Maslow’s hierarchy of needs . The theory identifies five...

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Know your limit and tweet within it

Know your limit and tweet within it

In late 2017, social media platform Twitter announced its plans to increase its tweet word limit from 140 to 280 characters. The change in...

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Do you have trust issues?

Do you have trust issues?

If someone repeatedly looks down during a discussion, they are likely disguising a lie. There are loads of body language signals like thi...

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Top tips for video marketing excellence

Top tips for video marketing excellence

There are some common misconceptions people have about online video marketing. It’s too expensive, too time consuming and not worth the e...

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The PR beginner’s bookshelf

The PR beginner’s bookshelf

When starting in a new field, hitting the ground running relies on a little personal preparation. One place many new starters can put their ...

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Learn from the Fiji water girl

Learn from the Fiji water girl

The Golden Globes passed me by this year. I’d completely forgotten about them until I saw post-event coverage focussed almost exclusively...

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