The future of digital PR

This month I was rather chuffed to be asked by the Public Relations and Communications Association (PRCA) to join its panel for the launch...

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Do PR agencies really need to say they are PR agencies?

Earlier this week, US-based communications media company Golin Harris proudly announced that it is in fact a PR agency. This might come as a...

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Cultural considerations

Cultural considerations

What do you consider when purchasing a product? Perhaps you focus on design, maybe the way it’s advertised draws you in, or perhaps the comp...

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One reason (of many) to activate Google Search console

Think your website appears first in Google Search results? Perhaps it appears to. However, this doesn’t tell the full story. Many business o...

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Dine out on your media success

Dine out on your media success

Getting your message in front of the right audience relies on appearing in the trade magazines they read, which means understanding media...

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We Love Data

We Love Data

We’ve all been there. You begin watching a short video on YouTube and then find yourself, four hours later, having fallen down the YouTube...

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