Create SEO-friendly content with SEMRush

“Nine years ago, we were just two enthusiastic SEO nerds who started building a tool for ourselves. Of course, we thought that it might someday become a product for the market, but we never expected it to grow into such a big IT company with several offices and so many employees.” These are the words of Oleg Shchegolev, one half of the brains behind an SEO tool called SEMrush

By Jessica Phillips, junior account manager at Stone Junction.

While there is a paid-for version of SEMrush, there are several tools you can access with a free account — and its SEO content template is one of the most advantageous. This analyses content on Google’s top ten ranking pages for a specific target keyword. Based on this research, SEMrush gives recommendations on how to create SEO-friendly content for a web page.

Recommendations include semantically related words that should be included in the text, this method tells Google that the page is genuinely about your given keyword.

It also provides a list of domains that you should try to acquire backlinks from. This are websites that have featured links back to your competitors’ sites and are also rated highly by Google. Often, these are news sites, so the best way to obtain a backlink is to create a piece of content that they could publish online.

It’s worth noting SEMrush’s recommended text length too, as this varies depending on the keyword. For example, if your keyword or phrase was particularly scientific, it’s likely to show up a much longer recommended text length in line with the large amount of scientific papers that are listed on Google.

Using SEMrush is the first step to creating web content. If you need help getting your website to the top of Google’s listings, get in touch with us at or on +44 (0)1785 225416.


Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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