Oh snap!

~The benefits of reverse image search tools~
photography copyright | image search | image use

From siblings stealing your clothes to plagiarism cases like First Lady Melania Trump’s famous speech that was suspiciously like Michelle Obama’s, it’s always frustrating when someone takes your things and uses them as their own. Another common question of ownership is imagery. Let’s take a look at how you can make sure you don’t get caught out. 

By Jade Ziola-Sammons, senior account executive at Stone Junction

Once an image is published on the internet, it’s available for anyone to use as they wish, right? Wrong!

Photography and image copyright issues can cause havoc for those involved. Thankfully, there’s a few handy online tools that are available at the click of a button to help make sure that the images you own aren’t being used illicitly.

Google Images
Particularly useful for the hosting duo of MTV’s hit show, Catfish, Google reverse image search is helpful for one off image searches to find online duplicates. If you’re seriously concerned about multiple image copyright issues, this may not be the go-to source for you. However, it is simple to use, and is helpful for small scale searches, so shouldn’t be discredited.

TinEye also offers a useful reverse image search tool, where you can search using an uploaded image or an image URL. The search then shows you where that image appears online and can provide reports that split the results by online source.

Companies can also pay to receive TinEye Alerts that provide tracking notifications for when specific images are being used online.

Similar to TinEye, Berify offers a free account where you can search for up to five images for free. The reverse image search uses comprehensive algorithms that process the images not once, but twice, to ensure any online matches to the searched image are correctly captured.

The software can also track video thumbnails for replica video content online, making it popular with lawyers, photographers, celebrities and even vloggers because the service is proving popular and reliable when searching duplicate images online.

Sourcing images
Of course, there’s always the risk of being the perpetrator of image license copyright. Top tip — don’t use an image that isn’t yours without express permission.

Using royalty free stock photo sites like Pexels, Pixabay and Free Images are good places to start your image search. You can also use Google Images — but make sure you change the settings to only show ones that are labelled for reuse. For more tips, read more about sourcing images the right way in our Licensing Images blog post.

So, while there is nothing I can do about my sister not returning my favourite shoes, there are serious repercussions for using images that are not yours.

Whether you’re concerned about someone else using your images, or sourcing images to use yourself, use the helpful tools above to help or give us a call at Stone Junction on +44(0)1785 255416 or email jade@stonejunction.co.uk.

Jade Ziola-Sammons

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: