Keywords, keywords everywhere

SEO for technical companies, digital marketing tools
We’ve been posting a lot recently about the range of helpful search engine optimisation (SEO) tools available to help you get your business soaring on the web. Whichever technology tools you’ve tried so far, you’ll have noticed a common theme — the importance of keywords.  
But how do you pick them? 
You’ve guessed it, we’ve got another tool for you to try.

Jade Ziola-Sammons, senior account executive at Stone Junction

Coming across the Keywords Everywhere Chrome add-on tool has been like finding a forgotten ten-pound note in your favourite pair of jeans.

This free search volume, cost-per-click (CPC) and competition data extension helps ease the process of finding the exact keywords your audience is looking for. There’s no need to spend time researching and comparing keywords across multiple platforms either, as Keywords Everywhere pulls through data from sites like Google, YouTube, Amazon, Answer the Public, Moz Site Explorer and many more.

Once installed, you can change the settings to make the keyword search more specific. You might want to look for the keywords for a new country you’re looking to target sales in, or you may want to add in your favourite keywords to refocus your search results.

There are also two ways of using the tool.

Either head over to google and search for a keyword or phrase you’d like to analyse. When the search engine results page (SERP) loads, you’ll see an analysis bar underneath the search area that tells you the search volume, CPC and competition rate of this search query. You’ll also get new boxes appear on the right of the screen showing other related keywords that people are also searching for, again with the volume, CPC and competition rates. There’s also the opportunity to export all this data to a CSV file.

The second way is to visit a specific website and click on the Keywords Everywhere icon on your screen. From here, there’s an option to Analyze this page, which will pop open a new window and analyse the specific URL. This provides useful insight including where specific keywords are found on the page as well as the page title and meta description. It’s great for identifying any SEO gaps.

Why not start by dipping your toes in the water of digital analysis and SEO by downloading the Keywords Everywhere tool for yourself.

Of course, you can always give us a call and talk to the team about this, or any of the other plugins, apps or pieces of software we’ve suggested recently. You can get hold of us on +44(0)1785 225416, or if you prefer a more digital way, you can email sayhello@stonejunction.co.uk.

Jade Ziola-Sammons

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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