Walk (kind of) like an Egyptian

Walk (kind of) like an Egyptian

In Ancient Egypt, slaves, labourers and peasants remained firmly at the base of the social hierarchy pyramid, while the Pharaoh sat at th...

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We've got a secret...

We've got a secret...

It’s quite easy to pigeon hole people into the talents they are best known for. For example, did you know that actress Angelina Jolie also h...

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Welcome to uncanny valley

Welcome to uncanny valley

Have you ever looked at a human-like robot or animated character and felt a bit uneasy? If you have, you are not alone ─ you are just in the...

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How advertising can work for you

How advertising can work for you

Taste the rainbow, what’s the worst that could happen? For everything else, there is Mastercard. Getting the balance right and making your a...

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Say it, don't spray it

Say it, don't spray it

Voice search is not a fad. By 2020, 50 per cent of all online searches will use  voice. Yet, why is it that 62 per cent of marketers have ...

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Ethical PR – your business depends on it

Ethical PR – your business depends on it

There is a runaway trolley hurtling down a railway track. On the track ahead, five people are tied up and another is tied up on the side tra...

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Stand out like a sore thumb

Stand out like a sore thumb

The Walt Disney Company reportedly spent over $2.6 billion on advertising in 2017, the year it released Star Wars: The Last Jedi, Coco an...

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Out with Klout

Out with Klout

Set in a world where your every interaction is rated, Nosedive was a chilling episode of Black Mirror. The main character, Lacie, becomes so...

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Three common PR questions answered

Three common PR questions answered

Everyone knows PR is just spin, propaganda and the odd champagne brunch with journalists. Right? Well, maybe there is a bit more to it th...

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Make the first impression count

Make the first impression count

So, your organisation has forked out for a spot at a trade show, you’ve prepared your event survival kit and you’re ready to return with a ...

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How can you measure your communications?

How can you measure your communications?

You’ve probably heard of the old adage, “What gets measured gets managed”. However, it was recently found that 33 per cent of PR and comm...

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Globalisation and localisation

Globalisation and localisation

If you’re from the UK, you’ll probably think of malted milk drink Horlicks as a relaxing beverage before bed. However, if you’re from Ind...

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Mythbusting: Licensing images

Mythbusting: Licensing images

When a monkey stole a photographer’s camera to take a selfie, the photographer in question never imagined he would end up at the centre of a...

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Know your competition

Know your competition

Watching Kenyan runner, Eliud Kipchoge, win this year's London Marathon wouldn't be the same if he was the only runner in the race....

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We're in the money - a lesson in media training

We're in the money - a lesson in media training

This week, retail giant Sainsbury’s made headlines, not just for its £12billion planned merger with Asda, but for a rather amusing video ...

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Digital PR and marketing tools you need in your life

Digital PR and marketing tools you need in your life

Me, looking badass in our last photo shoot Back in 2010, the best SEO person I knew left the industry to write novels. One of his...

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Are you part of the social conversation?

Are you part of the social conversation?

Many online marketing messages make us cringe and it’s often because they lack human touch and don’t engage us. Instead of taking a one-...

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