Learning from Liberty Media

After Wetherspoon deleted its social media accounts this week, you’d be forgiven for wondering whether your company really needs to be activ...

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Why did Wetherspoon #DeleteFacebook?

In light of the national pub chain JD Wetherspoon abandoning Instagram, Twitter and Facebook, brands are questioning whether the move is a b...

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After the coverage appears

After the coverage appears

A huge part of what we do at Stone Junction is generating media coverage for our clients. But, the final destination of a piece of coverage ...

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Bless the telephone

Bless the telephone

Billions of lives have been reshaped by the mobile phone. We carry them everywhere. They’ve become our maps, music players, games consoles, ...

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Business cards 101

Business cards 101

In the film American Psycho, a classic scene shows a group of Wall Street stockbrokers comparing the quality of their business cards. Thi...

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The digitalisation of B2B PR

Did you know that, with a bit of simple software automation, you can set up your appliances so that your coffee machine turns on as soon a...

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Online discussion forums — branching out

Online discussion forums — branching out

Gaia Online, a community for gamers, is one of the most popular online discussion forums. It has over 26 million members and more than 2 bil...

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How to get business with the world’s happiest countries

In the 2018 World Happiness Report , Finland, Norway and Denmark were named as the top three happiest countries in the world. But before w...

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Adding it up: the benefits of social advertising

As Facebook continues to deal with the backlash from the Cambridge Analytica scandal, many sceptics believe they will ride the news agenda ...

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Just a nudge

Just a nudge

Nudge Theory is the idea of using indirect suggestions and positive reinforcement to influence behaviour. Behavioural psychologists, polit...

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The dangers of out of date web content

The dangers of out of date web content

Although the phrase content marketing is something of a buzzword, the reality is, this inbound marketing practice is both remarkably wide...

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The Facebook furore and crisis management

The Facebook furore and crisis management

Unless you’ve been living under a very dense rock for the past few weeks (and who could blame you for wanting to?), you’ll no doubt have he...

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