The best methodology for measuring the success of a PR campaign has been a hotly debated topic for comms professionals for many years. Despi...
Does your business generate heaps of PR content to position you as a thought leader in the media? As interesting as this content may be, are...
The Guardian recently launched its redesign, which proves editorial design is still relevant today. The Guardian decided to enhance its us...
How to find award winning opportunities for your business The first step to any truly successful award entry is deciding on your company o...
China, also known as Zhonggou, or the Middle Kingdom, is over 5,000 years old and has the second largest economy in the world. China may not...
Are you prepared for the General Data Protection Regulation (GDPR)? There’s four months to go until the new rules come into effect. If you’r...
From fast food-serving clowns to super-fast blue hedgehogs, brand mascots come in all forms. Some, like Michelin’s Bibendum, become iconic a...
Joe Bloggs lives in Birmingham and is in search for a dog walker. What would he type into a search engine to find one? By Carla Mateus, ac...
The US is the UK’s second largest trading partner after the EU, so it’s no surprise that many British companies are looking to export state...
~ Participating in discussions on LinkedIn can boost your business ~ Online discussion forums often allow us to post comments and pin the...
If I asked you to describe a journalist, you’d likely imagine someone clutching a voice recorder with a camera around their neck, waiting ...
With shows like MACH UK hosting more than 25,000 visitors in 2016, and the TCT show welcoming more than 10,000 attendees from over 40 coun...
If you’re one of the approximately 146,000 people still purchasing print copies of The Guardian, you probably spotted something a bit differ...
In January 2017, Facebook announced that it was shutting down M, its personal assistant service that combined humans and artificial intellig...
You’re getting plenty of traffic to your website, but very few conversions. You’ve upped your band width, included a clear call-to-action an...
Choosing the correct paper stock for printing marketing materials, such as brochures, magazines and flyers, can be as baffling as looking fo...
One of the first steps in planning award entries is to consider how this award can help you achieve a business objective. Are you entering...
The Stone Junction team I've recently been blown away by a great piece of customer service. I ordered a satchel as a gift for my ...
Using data from the Disease Control and Prevention Centre and the Internet Movie Database, the number of films Nicholas Cage appeared in e...
There are plenty of definitions for content marketing and PR , but, ultimately, it boils down to creating and sharing something of value wit...
A tautology — no, it’s not a mythical spell from Harry Potter or some sort of microorganism living in the depths of our oceans. It’s a writi...
Last month, Stone Junction's most popular blog post was about positioning your business in relation to Industry 4.0. We got a lot of ...
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I found Stone Junction after looking at a list of the best 100 employers in Staffordshire. I wanted to understand what PR work entailed... -
The year is 2033; velour tracksuits have made an unfortunate comeback, easyJet can send you to Mars for just over a fiver and Artificial... -
So, you’ve just launched your own business *fires celebratory confetti cannon*. You’ve watched at least four episodes of Dragons Den , ... -
There was once a time — 18 months ago — when posting engaging online content was as simple as a well-placed dog meme or an inspirational q... -
Exaggeration is the official language of the internet; and when it comes to social media espionage and their oddly accurate adverts, it’... -
Posting on Instagram used to be as simple as taking a heavily filtered photograph and pressing ‘share’; but with the introduction of Insta-... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a... -
Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading... -
“How to deal with colour separations” is by far the most common search term used by visitors to this Blog from Google. Most of these visitor... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab...
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