How to measure the value of PR

How to measure the value of PR

The best methodology for measuring the success of a PR campaign has been a hotly debated topic for comms professionals for many years. Despi...

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The business value of LinkedIn

The business value of LinkedIn

Does your business generate heaps of PR content to position you as a thought leader in the media? As interesting as this content may be, are...

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Editorial design - the basics

Editorial design - the basics

The Guardian recently launched its redesign, which proves editorial design is still relevant today. The Guardian decided to enhance its us...

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Pushing the award winner’s envelope

Pushing the award winner’s envelope

How to find award winning opportunities for your business The first step to any truly successful award entry is deciding on your company o...

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Exporting to China is all about saving face

Exporting to China is all about saving face

China, also known as Zhonggou, or the Middle Kingdom, is over 5,000 years old and has the second largest economy in the world. China may not...

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Your four-month GDPR checklist

Your four-month GDPR checklist

Are you prepared for the General Data Protection Regulation (GDPR)? There’s four months to go until the new rules come into effect. If you’r...

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Choosing a brand character

Choosing a brand character

From fast food-serving clowns to super-fast blue hedgehogs, brand mascots come in all forms. Some, like Michelin’s Bibendum, become iconic a...

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The importance of linking searchable terms

The importance of linking searchable terms

Joe Bloggs lives in Birmingham and is in search for a dog walker. What would he type into a search engine to find one? By Carla Mateus, ac...

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It’s not just all y’all

It’s not just all y’all

The US is the UK’s second largest trading partner after the EU, so it’s no surprise that many British companies are looking to export state...

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Is a forum for you?

Is a forum for you?

~ Participating in discussions on LinkedIn can boost your business ~ Online discussion forums often allow us to post comments and pin the...

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Trading on your industry insight

Trading on your industry insight

If I asked you to describe a journalist, you’d likely imagine someone clutching a voice recorder with a camera around their neck, waiting ...

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Top trade show tips for 2018

Top trade show tips for 2018

With shows like MACH UK hosting more than 25,000 visitors in 2016, and the TCT show welcoming more than 10,000 attendees from over 40 coun...

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Why content matters more than ever in 2018

Why content matters more than ever in 2018

If you’re one of the approximately 146,000 people still purchasing print copies of The Guardian, you probably spotted something a bit differ...

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Is the end of M just the start of AI?

Is the end of M just the start of AI?

In January 2017, Facebook announced that it was shutting down M, its personal assistant service that combined humans and artificial intellig...

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Are you excluding bots from your web traffic?

Are you excluding bots from your web traffic?

You’re getting plenty of traffic to your website, but very few conversions. You’ve upped your band width, included a clear call-to-action an...

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Premium or price? Choosing a paper stock for your marketing material

Premium or price? Choosing a paper stock for your marketing material

Choosing the correct paper stock for printing marketing materials, such as brochures, magazines and flyers, can be as baffling as looking fo...

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Are your award entry objectives SMART?

Are your award entry objectives SMART?

One of the first steps in planning award entries is to consider how this award can help you achieve a business objective. Are you entering...

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How could we improve our customer service?

How could we improve our customer service?

The Stone Junction team I've recently been blown away by a great piece of customer service. I ordered a satchel as a gift for my ...

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Marketing your data

Marketing your data

Using data from the Disease Control and Prevention Centre and the Internet Movie Database, the number of films Nicholas Cage appeared in e...

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What's a content strategy?

What's a content strategy?

There are plenty of definitions for content marketing and PR , but, ultimately, it boils down to creating and sharing something of value wit...

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Repeatedly repeating

Repeatedly repeating

A tautology — no, it’s not a mythical spell from Harry Potter or some sort of microorganism living in the depths of our oceans. It’s a writi...

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Industry 4.0 and Goldilocks

Industry 4.0 and Goldilocks

Last month, Stone Junction's most popular blog post was about positioning your business in relation to Industry 4.0. We got a lot of ...

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