The best methodology for measuring the success of a PR campaign has been a hotly debated topic for comms professionals for many years. Despi...
Does your business generate heaps of PR content to position you as a thought leader in the media? As interesting as this content may be, are...
The Guardian recently launched its redesign, which proves editorial design is still relevant today. The Guardian decided to enhance its us...
How to find award winning opportunities for your business The first step to any truly successful award entry is deciding on your company o...
China, also known as Zhonggou, or the Middle Kingdom, is over 5,000 years old and has the second largest economy in the world. China may not...
Are you prepared for the General Data Protection Regulation (GDPR)? There’s four months to go until the new rules come into effect. If you’r...
From fast food-serving clowns to super-fast blue hedgehogs, brand mascots come in all forms. Some, like Michelin’s Bibendum, become iconic a...
Joe Bloggs lives in Birmingham and is in search for a dog walker. What would he type into a search engine to find one? By Carla Mateus, ac...
The US is the UK’s second largest trading partner after the EU, so it’s no surprise that many British companies are looking to export state...
~ Participating in discussions on LinkedIn can boost your business ~ Online discussion forums often allow us to post comments and pin the...
If I asked you to describe a journalist, you’d likely imagine someone clutching a voice recorder with a camera around their neck, waiting ...
With shows like MACH UK hosting more than 25,000 visitors in 2016, and the TCT show welcoming more than 10,000 attendees from over 40 coun...
If you’re one of the approximately 146,000 people still purchasing print copies of The Guardian, you probably spotted something a bit differ...
In January 2017, Facebook announced that it was shutting down M, its personal assistant service that combined humans and artificial intellig...
You’re getting plenty of traffic to your website, but very few conversions. You’ve upped your band width, included a clear call-to-action an...
Choosing the correct paper stock for printing marketing materials, such as brochures, magazines and flyers, can be as baffling as looking fo...
One of the first steps in planning award entries is to consider how this award can help you achieve a business objective. Are you entering...
The Stone Junction team I've recently been blown away by a great piece of customer service. I ordered a satchel as a gift for my ...
Using data from the Disease Control and Prevention Centre and the Internet Movie Database, the number of films Nicholas Cage appeared in e...
There are plenty of definitions for content marketing and PR , but, ultimately, it boils down to creating and sharing something of value wit...
A tautology — no, it’s not a mythical spell from Harry Potter or some sort of microorganism living in the depths of our oceans. It’s a writi...
Last month, Stone Junction's most popular blog post was about positioning your business in relation to Industry 4.0. We got a lot of ...
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We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a... -
Every day, billions of people search for content on the worldwide web, from local weather reports, to shop opening times or even the occas... -
International PR is a powerful way of exporting your brand, accessing new and potentially untapped markets and maximising your global digi... -
Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading... -
Reddit: The front page of the internet The subreddit ask me anything (AMA), is one of the most popular on the platform. With over 19 mil... -
A ban on gender stereotyping is good for the skills shortage The UK's advertising watchdog, The Advertising Standards Authority (ASA... -
On Reddit, nothing is off limits. There’s a reason why it is known as the front page of the internet — many of the images and memes you se... -
A study by the Politecnico di Milano suggests that TV and print advertising have declined in Italy over recent years. While on the surf... -
Approximately 10 million websites, or just one per cent of all sites, use the digital marketer's toolkit schema markup to improve thei... -
Being fluent in a language requires more than just knowing the meaning of words. In addition, there are fixed English phrases with meanings ...
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