The best methodology for measuring the success of a PR campaign has been a hotly debated topic for comms professionals for many years. Despi...
Does your business generate heaps of PR content to position you as a thought leader in the media? As interesting as this content may be, are...
The Guardian recently launched its redesign, which proves editorial design is still relevant today. The Guardian decided to enhance its us...
How to find award winning opportunities for your business The first step to any truly successful award entry is deciding on your company o...
China, also known as Zhonggou, or the Middle Kingdom, is over 5,000 years old and has the second largest economy in the world. China may not...
Are you prepared for the General Data Protection Regulation (GDPR)? There’s four months to go until the new rules come into effect. If you’r...
From fast food-serving clowns to super-fast blue hedgehogs, brand mascots come in all forms. Some, like Michelin’s Bibendum, become iconic a...
Joe Bloggs lives in Birmingham and is in search for a dog walker. What would he type into a search engine to find one? By Carla Mateus, ac...
The US is the UK’s second largest trading partner after the EU, so it’s no surprise that many British companies are looking to export state...
~ Participating in discussions on LinkedIn can boost your business ~ Online discussion forums often allow us to post comments and pin the...
If I asked you to describe a journalist, you’d likely imagine someone clutching a voice recorder with a camera around their neck, waiting ...
With shows like MACH UK hosting more than 25,000 visitors in 2016, and the TCT show welcoming more than 10,000 attendees from over 40 coun...
If you’re one of the approximately 146,000 people still purchasing print copies of The Guardian, you probably spotted something a bit differ...
In January 2017, Facebook announced that it was shutting down M, its personal assistant service that combined humans and artificial intellig...
You’re getting plenty of traffic to your website, but very few conversions. You’ve upped your band width, included a clear call-to-action an...
Choosing the correct paper stock for printing marketing materials, such as brochures, magazines and flyers, can be as baffling as looking fo...
One of the first steps in planning award entries is to consider how this award can help you achieve a business objective. Are you entering...
The Stone Junction team I've recently been blown away by a great piece of customer service. I ordered a satchel as a gift for my ...
Using data from the Disease Control and Prevention Centre and the Internet Movie Database, the number of films Nicholas Cage appeared in e...
There are plenty of definitions for content marketing and PR , but, ultimately, it boils down to creating and sharing something of value wit...
A tautology — no, it’s not a mythical spell from Harry Potter or some sort of microorganism living in the depths of our oceans. It’s a writi...
Last month, Stone Junction's most popular blog post was about positioning your business in relation to Industry 4.0. We got a lot of ...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)... -
Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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