Building your trade show calendar

~ Events that cannot be missed ~ The medical industry is plagued by fake conferences — events that promise to provide a platform for aca...

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A shot at storytelling

A typical story has a beginning, middle and end. But how do you capture this in a photo? Well, The Humans of New York project has managed t...

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Don’t say farewell to Followerwonk

Don’t say farewell to Followerwonk

They say the best things in life are free — but is this true? Followerwonk, the tool that many businesses use to grow their Twitter follo...

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What is schema markup?

What is schema markup?

Search on Google is rather like driving. Road signs are very useful in providing you with extra information to help you find your way, but...

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Choosing SEO keywords

Choosing SEO keywords

If you’ve dabbled in search engine optimisation (SEO), you already know that optimising your website for certain keywords can impact you...

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The Google Analytics riddle

The Google Analytics riddle

Why is a raven like a writing desk? The Alice in Wonderland riddle, which perplexed so many fans after the books release that Lewis Car...

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Branding: A guide to your guidelines

Branding: A guide to your guidelines

If I asked you to picture a robot manufacturer you associate with the colour orange, who would you think of? You probably considered KUKA. W...

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News gathering and digital storytelling

It started life as a research project in 1996 and its name is now widely used as a verb rather than just the company’s name, Google is the w...

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The benefits of a mood board

The benefits of a mood board

Here at Stone Junction we change minds. However, it is sometimes necessary to look inside your own head to fully understand and get behind a...

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Gone in 60 minutes

Gone in 60 minutes

Currently, videos on Instagram are limited to 60 seconds but this may be about to change. The Wall Street Journal recently reported th...

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Setting your first goals on Google Analytics

Setting your first goals on Google Analytics

Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space.  But what about setting goal...

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So many awards, so little time

So many awards, so little time

After Sunday’s 6-1 win over Panama, the atmosphere at Stone Junction is one of excitement and optimism for tomorrow’s game. Although the ...

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The power of language

The power of language

When you go abroad, how much of the country’s language do you learn? For most it includes hello, goodbye and one large beer please. This mig...

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What digital marketing tools can’t you do without in 2018?

What digital marketing tools can’t you do without in 2018?

Many of you will remember that I recently began compiling a list of digital PR and marketing tools you need in your life and promised to...

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Time's up

Time's up

The TIME’S UP™ movement caused a stir early in 2018 when numerous actresses donned black outfits to the Golden Globes as a way of drawi...

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Metrics to measure

Metrics to measure

Peter Drucker is commonly known as the inventor of modern business management, who famously said, “If you can’t measure it, you can’t imp...

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Are you sharing too much?

Are you sharing too much?

The average social media user spends over two hours each day in cyberspace. While many of those users may not write their own content but ...

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What is newsjacking?

What is newsjacking?

Newsjacking can describe a multitude of things. Traditionally, this tactic would entail responding to a specific news article by letter — li...

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They think it's all over...

They think it's all over...

With the FIFA World Cup 2018 in Russia kicking off just last week and the England team gearing up for their first match against Tunisia toni...

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The future of advertising

The future of advertising

In 2014, Google posted a fictional job advert for a ‘Pokemon master’ accompanied by a Google Maps game asking players to explore the map...

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Three reasons to enter awards

Three reasons to enter awards

Entering prestigious industry awards can be time consuming and expensive, but the benefits of winning or being shortlisted far outweigh...

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There's no such thing as bad PR

There's no such thing as bad PR

American showman Phineas T. Barnum (the real one, not Hugh Jackman) is often associated with the saying ‘There’s no such thing as bad pub...

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The downside of data

The downside of data

In the age of digital PR where there are more metrics than most marketers know what to do with, it’s easy to get inundated with data. In ...

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Showing the red card to miscommunication

Showing the red card to miscommunication

With the World Cup starting next week, most of us are either planning our lives around watching the matches or planning how we can be as ...

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Is your social media behind the times?

Is your social media behind the times?

Remember MySpace? You might think that nobody uses it anymore but in fact, it’s still used as a networking site for bands and musicians. ...

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