Using video to influence the buying journey

Using video to influence the buying journey

Five billion videos are viewed on YouTube every day. While most of these are probably funny cat videos and DIY tutorials, B2B marketers ca...

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Out-thinking the competition

Out-thinking the competition

Approximately 10 million websites, or just one per cent of all sites, use the digital marketer's toolkit schema markup to improve thei...

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Three quick AdWords checks to carry out now

Three quick AdWords checks to carry out now

Plants. Friends. Hair. House. High maintenance is never a good thing. Google AdWords campaigns certainly require ongoing maintenance, but ...

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Getting the most from Yoast

In past blog posts, we’ve explained the importance in  optimising websites to rank highly on search engine results pages. However, for Word...

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E-mail marketing tips you may not know

E-mail marketing tips you may not know

73 per cent of marketers rated e-mail as the best digital channel for return on investment (ROI), according to the Econsultancy/Adestra Emai...

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Tips for positioning your technical brand

Tips for positioning your technical brand

Whether you’re a pioneer in polymers or a savvy systems integrator, you want your business to be the frontrunner in your industry. However, ...

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An idiot's guide to idioms

An idiot's guide to idioms

Being fluent in a language requires more than just knowing the meaning of words. In addition, there are fixed English phrases with meanings ...

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A famous scientific face

A famous scientific face

Earlier this week, the Bank of England revealed 817 nominees for the new £50 note, which is set to feature a British figure who has made a c...

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It's all foreign to me

It's all foreign to me

If you could wake up and be able to speak any foreign language, what would you pick? It might seem like an unrealistic question but technolo...

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Google: from search engine to answers platform

Google: from search engine to answers platform

It’s fair to say Google is the world’s go-to search engine. The brand is so synonymous with searching the web that its name is now widely ...

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Your November robot update

Your November robot update

Robots are not just for Christmas. If you are stuck for ideas on what Christmas presents to buy for the tech-lovers among your friends and f...

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Christmas 2018: The battle of the ads

Christmas 2018: The battle of the ads

It’s time to deck the halls, delve into the mince pies and loosen your belt buckle in time for the turkey and stuffing. As Noddy Holder wo...

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Power to the people

Power to the people

~Power magazines for your pan-European campaign~ Trade media in different countries is set up differently, and there are a few nuan...

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Three myths about engineering

Three myths about engineering

If you’re an engineer, or you work for an engineering company, you’ll be aware it is an industry plagued with misconceptions. Combine this w...

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Christmas card design

Christmas card design

November is underway and the lead up to Christmas can be seen everywhere. From shop window displays and ad campaigns, to the all-important C...

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AdWords vs AdWords Express

AdWords vs AdWords Express

If you’re new to advertising on Google, searching for ‘AdWords’ will automatically take you to the AdWords Express landing page.  So, what...

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Going international: how to rank well en français

Going international: how to rank well en français

With delightful pastries, warm sunshine, chic cafés and being just a short hop across the English Channel, France is an appealing choice w...

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The future of digital PR

This month I was chuffed to be asked by the PRCA to join its panel for the launch of the 2018 Digital PR and Communications report and to ...

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Do PR agencies really need to say they are PR agencies?

Earlier this week, US-based communications media company Golin Harris proudly announced that it is in fact a PR agency. This might come as a...

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Cultural considerations

Cultural considerations

What do you consider when purchasing a product? Perhaps you focus on design, maybe the way it’s advertised draws you in, or perhaps the comp...

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One reason (of many) to activate Google Search console

Think your website appears first in Google Search results? Perhaps it appears to. However, this doesn’t tell the full story. Many business o...

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Dine out on your media success

Dine out on your media success

Getting your message in front of the right audience relies on appearing in the trade magazines they read, which means understanding media...

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We Love Data

We Love Data

We’ve all been there. You begin watching a short video on YouTube and then find yourself, four hours later, having fallen down the YouTube...

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