AdWords vs AdWords Express

AdWords vs AdWords Express

If you’re new to advertising on Google, searching for ‘AdWords’ will automatically take you to the AdWords Express landing page.  So, what...

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Going international: how to rank well en français

Going international: how to rank well en français

With delightful pastries, warm sunshine, chic cafés and being just a short hop across the English Channel, France is an appealing choice w...

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The future of digital PR

This month I was chuffed to be asked by the PRCA to join its panel for the launch of the 2018 Digital PR and Communications report and to ...

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Do PR agencies really need to say they are PR agencies?

Earlier this week, US-based communications media company Golin Harris proudly announced that it is in fact a PR agency. This might come as a...

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Cultural considerations

Cultural considerations

What do you consider when purchasing a product? Perhaps you focus on design, maybe the way it’s advertised draws you in, or perhaps the comp...

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One reason (of many) to activate Google Search console

Think your website appears first in Google Search results? Perhaps it appears to. However, this doesn’t tell the full story. Many business o...

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Dine out on your media success

Dine out on your media success

Getting your message in front of the right audience relies on appearing in the trade magazines they read, which means understanding media...

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We Love Data

We Love Data

We’ve all been there. You begin watching a short video on YouTube and then find yourself, four hours later, having fallen down the YouTube...

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E-mail marketing: before you get started

E-mail marketing: before you get started

269 billion e-mails were sent per day in 2017, according to Statista. This may not surprise you given the number of e-mails arriving in your...

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Have you been mis-sold ppi – or dpi?

Have you been mis-sold ppi – or dpi?

We're all used to hearing about mis-sold PPI. Thankfully, the deadline for claims is 2019 so we will finally stop hearing about it! But ...

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Create SEO-friendly content with SEMRush

“Nine years ago, we were just two enthusiastic SEO nerds who started building a tool for ourselves. Of course, we thought that it might some...

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Top engineering blogs — the latest lowdown

Top engineering blogs — the latest lowdown

Lately on our blog, we’ve been sharing some of the best engineering blogs to help you stay up-to-date with the  latest trends and technolog...

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Tech YouTubers to watch

Tech YouTubers to watch

In May 2005, Jawed Karim posted a 19 second video of his day at San Diego zoo to a beta version of an online platform now known as YouTube...

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Cultured communications

Cultured communications

~  The Hofstede model and its role in PR ~ When you think about international communication, your first consideration is probably la...

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Your October robot update

Your October robot update

According to the International Federation of Robotics, in February 2018, the average global robot density was 74 robot units per 10,000 empl...

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Top engineering blogs — take two

Top engineering blogs — take two

We recently reported on some of the best engineering blogs to keep you in the loop on industry news. Since then, we have got a few more a...

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Media coverage — a gateway to success

Media coverage — a gateway to success

Gaining media coverage can be a gateway to achieving a range of business objectives, including increasing brand awareness, generating sales...

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Levelling the digital playing field

Levelling the digital playing field

If your business is new to the world of digital marketing and online communications, it can seem like a long uphill struggle. After all, how...

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Oh snap!

Oh snap!

~The benefits of reverse image search tools~ From siblings stealing your clothes to plagiarism cases like First Lady Melania Trump’s fam...

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Where to find the best engineering insight

Where to find the best engineering insight

Keeping up with the latest trends, news and technology is vital to make sure your business can adapt to keep pace with customer expectati...

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What should you exclude from Google Analytics tracking?

Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...

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Launch with style

Launch with style

Poor layout, bad spelling and grammatical errors are three CV mistakes that can deny a job-hunter their dream career. Just as a candidate’s ...

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Spotlight on science

Spotlight on science

As the summer draws to a close, so too does festival season. Rain ponchos, muddy wellies and cans of beer are all music festival staples. Sc...

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A quick guide to Canva

A quick guide to Canva

While it’s widely understood that the best things in life don’t come easily, most of us would rather do things in the easiest and most strai...

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Business etiquette in Latin America

Business etiquette in Latin America

With over 20 countries, 643 million inhabitants and five official languages, Latin America is full of business opportunities.  There is a di...

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