Learning from Liberty Media

After Wetherspoon deleted its social media accounts this week, you’d be forgiven for wondering whether your company really needs to be activ...

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Why did Wetherspoon #DeleteFacebook?

In light of the national pub chain JD Wetherspoon abandoning Instagram, Twitter and Facebook, brands are questioning whether the move is a b...

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After the coverage appears

After the coverage appears

A huge part of what we do at Stone Junction is generating media coverage for our clients. But, the final destination of a piece of coverage ...

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Bless the telephone

Bless the telephone

Billions of lives have been reshaped by the mobile phone. We carry them everywhere. They’ve become our maps, music players, games consoles, ...

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Business cards 101

Business cards 101

In the film American Psycho, a classic scene shows a group of Wall Street stockbrokers comparing the quality of their business cards. Thi...

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The digitalisation of B2B PR

Did you know that, with a bit of simple software automation, you can set up your appliances so that your coffee machine turns on as soon a...

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Online discussion forums — branching out

Online discussion forums — branching out

Gaia Online, a community for gamers, is one of the most popular online discussion forums. It has over 26 million members and more than 2 bil...

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How to get business with the world’s happiest countries

In the 2018 World Happiness Report , Finland, Norway and Denmark were named as the top three happiest countries in the world. But before w...

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Adding it up: the benefits of social advertising

As Facebook continues to deal with the backlash from the Cambridge Analytica scandal, many sceptics believe they will ride the news agenda ...

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Just a nudge

Just a nudge

Nudge Theory is the idea of using indirect suggestions and positive reinforcement to influence behaviour. Behavioural psychologists, polit...

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The dangers of out of date web content

The dangers of out of date web content

Although the phrase content marketing is something of a buzzword, the reality is, this inbound marketing practice is both remarkably wide...

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The Facebook furore and crisis management

The Facebook furore and crisis management

Unless you’ve been living under a very dense rock for the past few weeks (and who could blame you for wanting to?), you’ll no doubt have he...

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The rising era of fake awards

Donald Trump hit the headlines again earlier this year by revealing the winners of his own, highly anticipated, Fake News Awards on Twitter ...

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Preparing for a public holiday

Preparing for a public holiday

With the Easter weekend looming, many of us are looking forward to a chocolate-filled four-day weekend. But, just before you switch off, rem...

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Are PR robots the future?

In 1950, the Turing test, an assessment of a machine’s ability to exhibit intelligent behaviour was developed. Over 60 years later, there is...

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Specialising in fake news

Specialising in fake news

What began as a day of  childish  pranks and tomfoolery, April Fool’s Day has firmly transitioned into the PR and marketing arena. With the ...

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How to respond to Twitter complaints and enquiries

It wasn't a long time ago that if you wanted to speak to a business, make an enquiry or lodge a complaint you had to either write a lett...

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Stone Junction getting ink

Stone Junction getting ink

Hairdressers get their hair done at their own salons, car salesmen drive their dealer’s cars and Tesco gives surplus food to its staff. It’s...

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What's RSS to e-mail?

RSS stands for Really Simple Syndication and guess what? It’s really simple.  Let’s say you have a company blog, news page or content zo...

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The future of fast cars

We don’t often associate glamorous locations and fast cars with sustainability and energy efficiency, but Formula E, a racing category exclu...

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How in the know are you?

A key part of what we as PR practitioners do is staying up-to-date with the latest news stories around the world and building relationship...

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Media interviews: bring your A game

Media interviews: bring your A game

In a news report gone wrong, Professor Robert Kelly was interrupted by his two young children during an interview live on the BBC. It’s safe...

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“Remember to look up at the stars”

“Remember to look up at the stars”

Yesterday was a sad day for scientists and society in general, as we mourn the loss of Stephen Hawking, who passed away peacefully in the ea...

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The three most important things to include in a style guide

The three most important things to include in a style guide

Brand identity is a must for any business and should always be a core part of  the marketing plan. Creating a style guide for your company&#...

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