Whether it’s an unintentional typo or a reply-all catastrophe — almost everyone has had some sort of e-mail disaster. For businesses, mista...
If you ask any Brit what they think of when they think of Germany, they’ll probably mention beer, bratwurst and Germany being Europe’s ec...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
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“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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