Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking e-mail marketing laws. The company...
Interview, don't interrogate To create truly interesting and technically accurate content, journalists and PR professionals need to...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
It’s a common misconception that the Blogger platform doesn’t allow the user to add ALT (alternative text) tags, or more accurately attribu... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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I found Stone Junction after looking at a list of the best 100 employers in Staffordshire. I wanted to understand what PR work entailed... -
There was once a time — 18 months ago — when posting engaging online content was as simple as a well-placed dog meme or an inspirational q... -
International PR is a powerful way of exporting your brand, accessing new and potentially untapped markets and maximising your global digi... -
Exaggeration is the official language of the internet; and when it comes to social media espionage and their oddly accurate adverts, it’...
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