Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking e-mail marketing laws. The company...
Interview, don't interrogate To create truly interesting and technically accurate content, journalists and PR professionals need to...
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Donald Trump hit the headlines again earlier this year by revealing the winners of his own, highly anticipated, Fake News Awards on Twitter ...
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Sesquipedalian: someone who overuses big words, when there’s no real need. If someone gives a sesquipedalian speech, they are probably usi... -
It wasn't a long time ago that if you wanted to speak to a business, make an enquiry or lodge a complaint you had to either write a lett...
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Hairdressers get their hair done at their own salons, car salesmen drive their dealer’s cars and Tesco gives surplus food to its staff. It’s... -
In 1950, the Turing test, an assessment of a machine’s ability to exhibit intelligent behaviour was developed. Over 60 years later, there is...
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Although the phrase content marketing is something of a buzzword, the reality is, this inbound marketing practice is both remarkably wide... -
What began as a day of childish pranks and tomfoolery, April Fool’s Day has firmly transitioned into the PR and marketing arena. With the ... -
In the film American Psycho, a classic scene shows a group of Wall Street stockbrokers comparing the quality of their business cards. Thi... -
As Facebook continues to deal with the backlash from the Cambridge Analytica scandal, many sceptics believe they will ride the news agenda ...
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Did you know that, with a bit of simple software automation, you can set up your appliances so that your coffee machine turns on as soon a...
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