Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking e-mail marketing laws. The company...
Interview, don't interrogate To create truly interesting and technically accurate content, journalists and PR professionals need to...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)... -
Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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