Everybody loves a great story. The distinctive style of Hemmingway, the mean-spirited wit of Wilde or the romantic scripts of Shakespeare - ...
The sweet music of a digital marketing campaign. There once was a time when content marketing , social media and SEO were three separa...
Whether it’s three for two offers on groceries, ten per cent off football tickets or opportunities to claim my nonexistent PPI compensation ...
~ How to get more national coverage ~ National media coverage is a bit like the food in a Michelin restaurant – delicious, but you’re al...
Finally, 2015 is over and we can put an end to the terrifying ordeal that was extra large eyebrows, selfie sticks and above all, the man bun...
In May 2002, Dianne Thompson, former chief executive of Camelot, organisers of the National lottery, stated that players had virtually no ch...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)... -
Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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