Power up your PR in 2016

Every holiday season, millions of us make New Year’s resolutions. We wholeheartedly commit to cutting the booze, tightening our wallets or heading to the gym, yet statistics show that less than half of us actually achieve our goals. Perhaps it’s the temptation of an after work pint, terrible willpower for half price sales or that ceremonious Friday night takeaway. The point is that many resolutions are doomed to fail.

If you are planning to make a resolution for the New Year, set one that will really make a difference to your company. Here are the top three resolutions to power up your PR in 2016.

By Laura England

#1 Set goals
Both in life and in PR, setting goals is a crucial part of accomplishing great things. While successful public relations and marketing remains a priority for most SMEs and entrepreneurs, there needs to be more detail in this goal than simply ‘success’.

As an agency, we work with our clients to construct a strong cornerstone message for every one of our PR campaigns. By identifying specific targets, setting measurable goals and generating a strong branded message before a campaign’s initiation, the results are always clear.

#2 Produce regular content

Websites crammed with high quality original content have long enjoyed the benefits of an elevated domain authority and high search engine positions. For many SMEs, one of the most difficult parts of posting regular content is finding the time and inspiration to do so.

Do not be afraid to comment on industry news or produce opinionated and thought-leading content. There’s nothing wrong with offering advice and tips to other organisations in your industry. After all, content is not just about generating sales but positioning yourself and your company as an industry expert.

Create a plan to produce and post content on a fortnightly, weekly or even daily basis and before you know it, you will be reaping the rewards too.

#3 Do something that scares you

Clich├ęd I know, but hear me out. I’m not talking about swimming with sharks or jumping out of planes - although you may see a little more of that from the Stone Junction team in 2016.

It could be as simple as nominating yourself for an industry award, hosting or creating an event or just testing out a new marketing strategy you have never attempted before. Without a doubt, the only way to grow is to try something new.

Do you have any resolutions for 2016? We would love to hear what you have planned for the New Year. Just let us know in the comments.


Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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