By Lawrence Watts
In a nutshell, this shift to video means the visual content your company shares is more likely to be seen, since users will scroll past embedded images or videos rather than links. Unfortunately, it also makes video more likely to be tuned out due to its increased frequency.

There are two keys to a successful meme: it should encapsulate an idea broad enough to draw the attention of a large number of people and it should allow for variations on the basic formula. As such, seasonal themed content has to engage the viewer among the clutter of other visual content clamouring for attention.
However, today’s internet culture is a creative and engaged one, so it’s not enough to only participate or share visual social media, you have to iterate upon it. You have to add your own mark to stand out.
When deciding what visual content to create, it’s important to stick to topics that are relevant to what your company does and your corporate culture. Nothing pains the gods of internet more than shamelessly promotional social media content that is highjacking a hot topic, but has nothing to do with it. So, for the love of Yoda, please stay away from badly edited Star Wars-related images about your latest product.
If you are struggling to create visual content for social media, why not get in touch and hear our suggestions for infographics, social media graphics and even video assets? Just give us a call on +44 (0) 1785 225416.
PS: And to all of you still reading, Merry Christmas from the Stone Junction team! May this year’s holidays be peaceful and plentiful!
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