How to choose a PR degree

One graduate told me recently that a public relations university lecturer recommended they always carry a spare tie and some scissors in their bag, in case their client was wearing an ugly tie before a TV interview. This way, you can surreptitiously cut the offending article in half before presenting the replacement from your bag. 

I can’t imagine a quicker way to get sacked.

By Richard Stone

By definition, a vocational degree is career or trade specific – think nursing, teaching or in this case, public relations. The assumption is that the majority of students embarking on these degrees will already have a clear idea of their chosen career path. However, my experience of working with journalism and public relations graduates, has taught me that they aren’t necessarily any better prepared for a role in PR than someone from, say, a languages, science or general arts background.

In my experience, many public relations and journalism students have the impression that every PR person in the country does nothing but handle crises for major blue chip organisations. I can assure you that’s not the case.

When it comes to creative vocational degrees, an important thing to look out for is how well it will prepare you for work in your chosen vocation. In PR and journalism, you should be looking for a degree that has a strong writing emphasis, teaches you about consumer and trade media, and includes digital and social media modules, not just basic national and regional press.

Of course, it’s not just the qualifications that are important, but the individual, their character and motivation too. Either way, leave the scissors at home.


Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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