Let's celebrate! You’re looking out at an audience of adoring fans, your eyes are filling up and you’re graciously thanking anyon...
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ...
Content management systems (CMS), like WordPress, Drupal and Joomla, have been hailed as the future (and present) of websites and SEO. The...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)... -
Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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