A brand-spanking, sparkly new digital edition of The Engineer

Those of you who are regular readers of either this blog or The Engineer will know that earlier this year the publication took the decision to close its print version, echoing the earlier decision of the IT industry bible Computer Weekly

Initially, this left The Engineer’s audience to subsist on a diet of only the two websites associated with the title; Source the Engineer and The Engineer Online.

But yesterday The Engineer’s editor, Jon Excell announced to the world and its tennis partner that there is going to be a brand-spanking, sparkly new digital edition of the magazine. Hoorah, say we at Stone Junction Towers - we have genuinely missed the print version.

“Hopefully we’ve struck a balance that will appeal to both groups: paper-lovers can download and print a PDF version, whilst readers of the full digital version will find a host of clickable links, opportunities to comment instantly on our stories, and a number of fascinating video reports,” explained Excell.

So, what’s the difference between the new digital edition and the old print edition? Well, the main thing seems to be the added interactivity – you can click directly in stories to comment on them and there is some new video content as well, as Jon suggests. This is all very good and I’m certain that, as the page turning version of the publication ages, it will become more interactive.

There’s also quite a lot more opinion being published, which I welcome whole-heartedly as I don’t see enough of that in the media overall.

So, our view is well done and best wishes. The world would be a much less exciting place without The Engineer in some form. And I for one missed the masthead.

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Richard Stone - Stone Junction

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

1 comment:

CherryHintonBlue said...

I don't get it. Nobody prints out a multi-page colour PDF document full of photography. Nobody. They've gone to all that effort of laying it out beautifully, only to do so in A4, a shape that's completely wrong for the screen on which their audience would be looking at it. Take a look at publications like The Times' iPad edition. Print production quality, and comfortable to read onscreen. It's not that they've failed to think outside the box, they haven't even tried to open the lid. Sorry guys.