Colour separations - the debate continues

Some colour. Relevant see?
Following last week's guest Blog about colour separations, by Courtney Magg-Jones, the debate has continued over on the BMON blog, where Chris Rand has offered his views on the whole shebang.

Our own position, as technical PR consultants, is much closer to Chris'. That said, we feel that Courtney's argument was one of the best argued pro-colour-seps pieces we've come across in a long time.

For those of you who don't know, the debate started on the Stone Junction blog, way back in 2006, where we air an argument with many parallels to that of Mr Rand's.

But what we would really like to know is your view. If you are an advertiser, do colour separations work for you or not? If you're a publisher are they a positive revenue generator or something you would prefer to avoid but can't give up?

Over to you.

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Richard Stone - Stone Junction

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.


Russ Swan said...

It's a pity that some PR agents still offer to pay sep fees up front, making this very clear in their press releeases. It's a despicable practice which I will have nothing to do with.

Richard Stone - technical PR said...

I think that's about right Peter - one thing I have noticed in this whole debate is that the cause of the issue is always attributed on the publisher. In fact it's a symbiotic problem.