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| Some colour. Relevant see? |
Our own position, as technical PR consultants, is much closer to Chris'. That said, we feel that Courtney's argument was one of the best argued pro-colour-seps pieces we've come across in a long time.
For those of you who don't know, the debate started on the Stone Junction blog, way back in 2006, where we air an argument with many parallels to that of Mr Rand's.
But what we would really like to know is your view. If you are an advertiser, do colour separations work for you or not? If you're a publisher are they a positive revenue generator or something you would prefer to avoid but can't give up?
Over to you.
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2 comments:
It's a pity that some PR agents still offer to pay sep fees up front, making this very clear in their press releeases. It's a despicable practice which I will have nothing to do with.
I think that's about right Peter - one thing I have noticed in this whole debate is that the cause of the issue is always attributed on the publisher. In fact it's a symbiotic problem.
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