Kickstart your marketing campaign by using social media “You can call it the art of fighting without fighting,” is how Bruce Lee describ...
PR people - we aren't the devil incarnate “Frankly I think if the Devil himself were to walk this earth, he'd need representatio...
In our last two blog posts we have looked at the changing landscape of industrial buying. This trend means that a company’s audience will ex...
New bullets for doing new PR Today we continue our series of useful advice about how to do PR in 2011. In this post we look at the abili...
Media relations at a crossroad. Pic from digitalart As explained in our last blog post , we believe that technical PR has changed funda...
PR for 2011! Salvatore Vuono / FreeDigitalPhotos.net The world of technical and engineering PR has changed beyond recognition in the las...
Photo courthesy of vichie81 / FreeDigitalPhotos.net Reading and writing are some of the first skills we learn in school and, in most of...
Social media? Like! Credit: tungphoto We all know by now what social media is and what it can do for one’s business. However, figuring ...
After days of saturating the airwaves, the News of the World scandal seems to have come to a natural break in what will no doubt become even...
What news of the world? Credits: digitalart In the past few days the focus of any media outlet you’ve turned into was… well, the media. ...
50% off Applogies at FunkyPigeon Last night I got a piece of e-mail marketing from a well known card and gifts online shop, FunkyPigeon....
Seminars - a great promotional tactic Since recession hit a few years ago, many organizations had to use their creative flair and re-thi...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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