Engineering marketing folk spend a lot of time these days talking about leveraging online communities to create brand affinity. Well those that don't hate the word 'leverage' do anyway.

So, I thought a really interesting article from FeverBee might take your fancy.

The piece provides a thorough ten step guide to developing a community. And it contains a couple of harsh but welcome truths for those who think it can be achieved on a shoestring.

The problem isn't building the platform, which can be done easily using Ning, it's creating the interaction and managing the community.

So, if you want the benefits of an online community head over to FeverBee and have a read. It's well worth sacrificing your coffee break for.

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