You might be aware that earlier this year GAP re-designed its logo, only to withdraw the resultant graphic in response to overwhelming publ...
A recent post on the BMON Blog about using iPads in sales presentations made me think about what most businesses do with the clippings thei...
Five or six years ago the PR industry was very excited about Podcasting. We were certain that by 2010 no one would be reading magazines anym...
In these days of Twitter, e-mail marketing and analytics most people use a URL shortening service, like Bit.Ly, Tiny URL or is.gd. But did y...
I probably won’t come as a surprise to you to find out that most white papers, guides and general free literature of an informative nature ...
No industrial marketing manager likes their Web site do they? No matter who you are you have some complaints; ‘it’s a bit clunky’, ‘it’s ou...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
It’s a common misconception that the Blogger platform doesn’t allow the user to add ALT (alternative text) tags, or more accurately attribu... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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I found Stone Junction after looking at a list of the best 100 employers in Staffordshire. I wanted to understand what PR work entailed... -
There was once a time — 18 months ago — when posting engaging online content was as simple as a well-placed dog meme or an inspirational q... -
International PR is a powerful way of exporting your brand, accessing new and potentially untapped markets and maximising your global digi... -
Exaggeration is the official language of the internet; and when it comes to social media espionage and their oddly accurate adverts, it’...
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