You might be aware that earlier this year GAP re-designed its logo, only to withdraw the resultant graphic in response to overwhelming publ...
A recent post on the BMON Blog about using iPads in sales presentations made me think about what most businesses do with the clippings thei...
Five or six years ago the PR industry was very excited about Podcasting. We were certain that by 2010 no one would be reading magazines anym...
In these days of Twitter, e-mail marketing and analytics most people use a URL shortening service, like Bit.Ly, Tiny URL or is.gd. But did y...
I probably won’t come as a surprise to you to find out that most white papers, guides and general free literature of an informative nature ...
No industrial marketing manager likes their Web site do they? No matter who you are you have some complaints; ‘it’s a bit clunky’, ‘it’s ou...
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One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
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You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)... -
Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
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Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
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