You might be aware that earlier this year GAP re-designed its logo, only to withdraw the resultant graphic in response to overwhelming publ...
A recent post on the BMON Blog about using iPads in sales presentations made me think about what most businesses do with the clippings thei...
Five or six years ago the PR industry was very excited about Podcasting. We were certain that by 2010 no one would be reading magazines anym...
In these days of Twitter, e-mail marketing and analytics most people use a URL shortening service, like Bit.Ly, Tiny URL or is.gd. But did y...
I probably won’t come as a surprise to you to find out that most white papers, guides and general free literature of an informative nature ...
No industrial marketing manager likes their Web site do they? No matter who you are you have some complaints; ‘it’s a bit clunky’, ‘it’s ou...
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December 21 marks the very last working day of the year at Stone Junction HQ. We’ve had a brilliant year and before we shut down our compute... -
When booking a relaxing holiday, you might be looking for sun, sea and sand. However, a manufacturer looking to expand operations to a new ... -
Pantone recently announced its ‘Color of the Year 2019’ as Living Coral, which has been dubbed as the shade for connection, comfort and vita... -
Every consultant understands that without internal buy in from the client you cannot achieve your objectives. Whether you are delivering PR ...
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This week has seen the launch of an unusual new advertising campaign by the British Army, which intended to spin negative stereotypes about ... -
There are some common misconceptions people have about online video marketing. It’s too expensive, too time consuming and not worth the e... -
Approximately 10 million websites, or just one per cent of all sites, use the digital marketer's toolkit schema markup to improve thei... -
If someone repeatedly looks down during a discussion, they are likely disguising a lie. There are loads of body language signals like thi... -
The Golden Globes passed me by this year. I’d completely forgotten about them until I saw post-event coverage focussed almost exclusively... -
When starting in a new field, hitting the ground running relies on a little personal preparation. One place many new starters can put their ...
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