Why Blogging is alive and well in 2010

Why Blogging for technical PR is alive and well in 2010 Many of you will remember that at the start of the year there were a number of predictions that 2010 would spell the end for Blogging. It was felt that micro blogging, via Twitter and its competitors would replace traditional Blogs. But the good news is the exact opposite has happened; micro-blogging turned out to be a compliment to traditional Blogs not a distraction from them.

In fact, the massive increase in the profile of Twitter since 2009 has helped massively increase the number of businesses Blogging . You see, in order to manage a social media presence effectively, you first require a platform on which to describe your ideas and for most people that platform has been a Blog.

Once the Blog is in the place, the content can be disseminated via Twitter, LinkedIn, Facebook and a mountain of other outlets. In fact, I think it’s quite likely that without the rise of other social media outlets, Blogging would have died. As it is, they have given the gift of life.

PS – If you want to discuss ways of incorporating Blogs into your technical PR campaign, contact Stone Junction on 01785 225416. We look forward to hearing from you.

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Richard Stone - Stone Junction

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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