Running a LinkedIn Group

LinkedIn groups: a bit like real groups but full of people chatting about Technical PR, Engineering PR, Industrial PR, Manufacturing PR & Electronics PR.I recently conducted a survey asking people interested in coming to some social media training sessions I’m running what they are most interested in learning about. Top of the list of answers was LinkedIn; people want to use it more effectively, efficiently and profitably. By the way, the survey isn’t closed yet, so if you want to add your input, you can do so here.

One of the things right at the top of the list of things people are interested in was running groups on LinkedIn. There’s a really interesting article on the subject on Lewis Howes’ blog here. To compliment that, I thought you might like my own list of key things to ensure your group remains lively:

1, Grow the membership: As with all forms of inbound marketing, you need to build the tribe of people you are communicating with. You can do this via e-mail, your own website, newsletter content and countless other mediums. LinkedIn’s own invite tool is pretty useful as well! The key thing is to do it.

2 Publish relevant content: People are there to discuss things relevant to their industry or interest. They can’t do that if you don’t post anything and you can’t expect the content to be user provided right from the outset. So, when you produce a Blog post or come across an interesting article, take the time to post the link.

3, Remove the shameless self promoters: Very few people want to receive daily e-mails containing links to shameless job adverts from SPAM obsessed recruitment consultants. So remove people from the group if they do SPAM your audience. The genuine members will thank you for it.

And the final tip is that a LinkedIn group is a form of social media and as a result you should engage with your group; you should be social. There aren’t really any shortcuts to this but the bottom line is that the more you give, the more you get.

PS – There is some evidence available that the Facebook like button is having a negative effect on SEO results so I’ve removed it from my Blog. I would advise that you do the same until the evidence is clearer. When it is, I will devote a post to the subject.

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Richard Stone - Stone Junction

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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