If you haven’t already established a corporate Twitter profile for your company, you should certainly be considering it. But the problem is ...
SPAM is a thorny issue, it’s a debate so heated that it has been legislated for in both the US and Europe (under the CANSpam and Electronic ...
I read an interesting post yesterday from Chris Rand, a blogger for whom I have a lot of time. His post argued that Page Rank as a Web site ...
Another week in journalism has been dominated by a major publication going out of business. This week it was the often derided Reader’s Dige...
I recently performed a clippings analysis for a client’s technical PR campaign – one that I’ve been working on for three years now. For onl...
It’s an extremely common problem in technical PR and marketing to want to make everything as big as possible. E-mail list? Let’s get thousa...
If you are an engineering or technology company, there are plenty of reasons to run a Blog. You might want to use it as a way of generating ...
Two pieces of sad news in Technical PR Moves this week, the first of which would be fit to grace Have I Got News for You? if it weren’t so...
There’s no point in advertising water - we need it to survive; to drink, to wash our clothes, to water our plants and to erm... bath in and ...
E-mail newsletters are a hugely popular form of marketing for engineering businesses and there are countless providers of both software and ...
Did you know that you can make your Blog or Web site into a source for Google News? It’s not easy, but it is possible. Of course, Stone Junc...
Ensuring you are found in search engines is probably something you spend a good deal of time doing. After all, showing up in position number...
Heather Ramsden has joined Datateam Business Media as assistant editor on the magazines Automation , Factory Equipment and Materials Handli...
Today I had a lovely e-mail from a reader who commented on how useful they are finding these daily Blog updates. Okay, own-trumpet-blowing s...
If you do only one thing this month as a result of reading this Blog, this is the thing I recommend that you do: create a Google profile and...
The editorial in every magazine is comprised of a number of parts – built on either news or feature paradigms. A typical trade title might i...
There are, literally, hundreds of Web sites out there that bill themselves as ‘Blog catalogues’, which is to say online listings of Blogs, w...
Stone Junction
Subscribe via e-mail
Popular Posts
-
One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ... -
Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad... -
“So, this is called a CMS,” explained my new media director, way back in 2005. “It’s the future, it means that one day, anyone will be ab... -
As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...
-
You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)... -
Google Analytics is a great method of tracking how external customers interact with your website. But, how do you ensure you aren’t tracking...
-
Marketing writer and speaker Thomas Barta recently published an article on Marketing Week that has got the rusty cogs in our brains turn... -
Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe... -
Add caption Everyone wants to be a part of the social media phenomenon. If you don't, you should seriously reconsider. It's the ... -
We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...
From the archive