Tricks of the trade show

Tricks of the trade show

Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad...

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Direct to video. How to use Lumen5

Direct to video. How to use Lumen5

There was once a time — 18 months ago — when posting engaging online content was as simple as a well-placed dog meme or an inspirational q...

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Get with the program. The best marketing applications for your business

Get with the program. The best marketing applications for your business

So, you’ve just launched your own business *fires celebratory confetti cannon*. You’ve watched at least four episodes of Dragons Den , ...

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Alexa, is AI taking over online marketing?

Alexa, is AI taking over online marketing?

The year is 2033; velour tracksuits have made an unfortunate comeback, easyJet can send you to Mars for just over a fiver and Artificial...

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The Stone Junction experience

The Stone Junction experience

I found Stone Junction after looking at a list of the best 100 employers in Staffordshire. I wanted to understand what PR work entailed...

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Under the influencer? How businesses can take on Instagram’s algorithm and win

Under the influencer? How businesses can take on Instagram’s algorithm and win

Posting on Instagram used to be as simple as taking a heavily filtered photograph and pressing ‘share’; but with the introduction of Insta-...

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How to win Facebook friends and influence people: A guide to targeted ads

How to win Facebook friends and influence people: A guide to targeted ads

Exaggeration is the official language of the internet; and when it comes to social media espionage and their oddly accurate adverts, it’...

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It's nothing personal: Why you need to turn off personalised search

It's nothing personal: Why you need to turn off personalised search

Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading...

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Small businesses and social media. Do you need it?

Small businesses and social media. Do you need it?

We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...

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Always searching for the right words?

Always searching for the right words?

Every day, billions of people search for content on the worldwide web, from local weather reports, to shop opening times or even the occas...

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#InternationalPR – Three tips for beginners

#InternationalPR – Three tips for beginners

International PR is a powerful way of exporting your brand, accessing new and potentially untapped markets and maximising your global digi...

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Why an advertising ban is good for girls

Why an advertising ban is good for girls

A ban on gender stereotyping is good for the skills shortage The UK's advertising watchdog, The Advertising Standards Authority (ASA...

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Ask me anything - Part 2

Ask me anything - Part 2

Reddit: The front page of the internet The subreddit ask me anything (AMA), is one of the most popular on the platform. With over 19 mil...

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Ask me anything

Ask me anything

On Reddit, nothing is off limits. There’s a reason why it is known as the front page of the internet — many of the images and memes you se...

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