Think digital

Think digital

~ Using digital tools to launch your business in Italy ~ While on the surface, it may seem like Italy is lagging behind in the digital ...

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Increasing your marketing appeal

Increasing your marketing appeal

In a 1943 paper, A Theory of Human Motivation , American psychologist Abraham Maslow proposed the theory, Maslow’s hierarchy of needs . The ...

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Know your limit and tweet within it

Know your limit and tweet within it

In late 2017, social media platform Twitter announced its plans to increase its tweet word limit from 140 to 280 characters. The change in...

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Do you have trust issues?

Do you have trust issues?

If someone repeatedly looks down during a discussion, they are likely disguising a lie. There are loads of body language signals like thi...

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Top tips for video marketing excellence

Top tips for video marketing excellence

There are some common misconceptions people have about online video marketing. It’s too expensive, too time consuming and not worth the e...

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The PR beginner’s bookshelf

The PR beginner’s bookshelf

When starting in a new field, hitting the ground running relies on a little personal preparation. One place many new starters can put their ...

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Learn from the Fiji water girl

Learn from the Fiji water girl

The Golden Globes passed me by this year. I’d completely forgotten about them until I saw post-event coverage focussed almost exclusively...

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A manufacturing tour of Spain

A manufacturing tour of Spain

When booking a relaxing holiday, you might be looking for sun, sea and sand. However, a manufacturer looking to expand operations to a new ...

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Could you spin negative stereotypes in STEM?

Could you spin negative stereotypes in STEM?

This week has seen the launch of an unusual new advertising campaign by the British Army, which intended to spin negative stereotypes about ...

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A year of success

A year of success

December 21 marks the very last working day of the year at Stone Junction HQ. We’ve had a brilliant year and before we shut down our compute...

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Illustration domination set for 2019

Illustration domination set for 2019

Pantone recently announced its ‘Color of the Year 2019’ as Living Coral, which has been dubbed as the shade for connection, comfort and vita...

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The route to technical PR buy in

Every consultant understands that without internal buy in from the client you cannot achieve your objectives. Whether you are delivering PR ...

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Using video to influence the buying journey

Using video to influence the buying journey

Five billion videos are viewed on YouTube every day. While most of these are probably funny cat videos and DIY tutorials, B2B marketers ca...

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Out-thinking the competition

Out-thinking the competition

Approximately 10 million websites, or just one per cent of all sites, use the digital marketer's toolkit schema markup to improve thei...

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Three quick AdWords checks to carry out now

Three quick AdWords checks to carry out now

Plants. Friends. Hair. House. High maintenance is never a good thing. Google AdWords campaigns certainly require ongoing maintenance, but ...

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Getting the most from Yoast

In past blog posts, we’ve explained the importance in  optimising websites to rank highly on search engine results pages. However, for Word...

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E-mail marketing tips you may not know

E-mail marketing tips you may not know

73 per cent of marketers rated e-mail as the best digital channel for return on investment (ROI), according to the Econsultancy/Adestra Emai...

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Tips for positioning your technical brand

Tips for positioning your technical brand

Whether you’re a pioneer in polymers or a savvy systems integrator, you want your business to be the frontrunner in your industry. However, ...

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An idiot's guide to idioms

An idiot's guide to idioms

Being fluent in a language requires more than just knowing the meaning of words. In addition, there are fixed English phrases with meanings ...

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A famous scientific face

A famous scientific face

Earlier this week, the Bank of England revealed 817 nominees for the new £50 note, which is set to feature a British figure who has made a c...

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