Advert Calendar: Can PR professionals learn anything from Christmas Advertising?

Advert Calendar: Can PR professionals learn anything from Christmas Advertising?

Nothing says ’holidays are coming’ quite like Christmas advertising — in some cases, literally. Although we love getting the ‘festive fe...

Read more
Tricks of the trade show

Tricks of the trade show

Trade shows can be a daunting prospect for any business, and much like McDonald’s chips — if done incorrectly — it can often leave a bad...

Read more
Direct to video. How to use Lumen5

Direct to video. How to use Lumen5

There was once a time — 18 months ago — when posting engaging online content was as simple as a well-placed dog meme or an inspirational q...

Read more
Get with the program. The best marketing applications for your business

Get with the program. The best marketing applications for your business

So, you’ve just launched your own business *fires celebratory confetti cannon*. You’ve watched at least four episodes of Dragons Den , ...

Read more
Alexa, is AI taking over online marketing?

Alexa, is AI taking over online marketing?

The year is 2033; velour tracksuits have made an unfortunate comeback, easyJet can send you to Mars for just over a fiver and Artificial...

Read more
The Stone Junction experience

The Stone Junction experience

I found Stone Junction after looking at a list of the best 100 employers in Staffordshire. I wanted to understand what PR work entailed...

Read more
Under the influencer? How businesses can take on Instagram’s algorithm and win

Under the influencer? How businesses can take on Instagram’s algorithm and win

Posting on Instagram used to be as simple as taking a heavily filtered photograph and pressing ‘share’; but with the introduction of Insta-...

Read more
How to win Facebook friends and influence people: A guide to targeted ads

How to win Facebook friends and influence people: A guide to targeted ads

Exaggeration is the official language of the internet; and when it comes to social media espionage and their oddly accurate adverts, it’...

Read more
It's nothing personal: Why you need to turn off personalised search

It's nothing personal: Why you need to turn off personalised search

Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading...

Read more
Small businesses and social media. Do you need it?

Small businesses and social media. Do you need it?

We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...

Read more