The average social media user spends over two hours each day in cyberspace. While many of those users may not write their own content but ...
Newsjacking can describe a multitude of things. Traditionally, this tactic would entail responding to a specific news article by letter — li...
With the FIFA World Cup 2018 in Russia kicking off just last week and the England team gearing up for their first match against Tunisia toni...
In 2014, Google posted a fictional job advert for a ‘Pokemon master’ accompanied by a Google Maps game asking players to explore the map...
Entering prestigious industry awards can be time consuming and expensive, but the benefits of winning or being shortlisted far outweigh...
American showman Phineas T. Barnum (the real one, not Hugh Jackman) is often associated with the saying ‘There’s no such thing as bad public...
In the age of digital PR where there are more metrics than most marketers know what to do with, it’s easy to get inundated with data. In ...
With the World Cup starting next week, most of us are either planning our lives around watching the matches or planning how we can be as ...
Remember MySpace? You might think that nobody uses it anymore but in fact, it’s still used as a networking site for bands and musicians. ...
Learning a new language is not all about grammar and pronunciation. You need to understand the history, culture and people of the country to...
Facebook? Check. Website? Check. But wait, does Google know your opening hours? Google is often the first port of call when searching for ...
In Ancient Egypt, slaves, labourers and peasants remained firmly at the base of the social hierarchy pyramid, while the Pharaoh sat at th...
It’s quite easy to pigeon hole people into the talents they are best known for. For example, did you know that actress Angelina Jolie also h...
Have you ever looked at a human-like robot or animated character and felt a bit uneasy? If you have, you are not alone ─ you are just in the...
Taste the rainbow, what’s the worst that could happen? For everything else, there is Mastercard. Getting the balance right and making your a...
Voice search is not a fad. By 2020, 50 per cent of all online searches will use voice. Yet, why is it that 62 per cent of marketers have ...
There is a runaway trolley hurtling down a railway track. On the track ahead, five people are tied up and another is tied up on the side tra...
The Walt Disney Company reportedly spent over $2.6 billion on advertising in 2017, the year it released Star Wars: The Last Jedi, Coco an...
Set in a world where your every interaction is rated, Nosedive was a chilling episode of Black Mirror. The main character, Lacie, becomes so...
Everyone knows PR is just spin, propaganda and the odd champagne brunch with journalists. Right? Well, maybe there is a bit more to it th...
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Taste the rainbow, what’s the worst that could happen? For everything else, there is Mastercard. Getting the balance right and making your a... -
In 2014, Google posted a fictional job advert for a ‘Pokemon master’ accompanied by a Google Maps game asking players to explore the map... -
In Ancient Egypt, slaves, labourers and peasants remained firmly at the base of the social hierarchy pyramid, while the Pharaoh sat at th... -
American showman Phineas T. Barnum (the real one, not Hugh Jackman) is often associated with the saying ‘There’s no such thing as bad public...
-
Have you ever looked at a human-like robot or animated character and felt a bit uneasy? If you have, you are not alone ─ you are just in the... -
Entering prestigious industry awards can be time consuming and expensive, but the benefits of winning or being shortlisted far outweigh... -
It’s quite easy to pigeon hole people into the talents they are best known for. For example, did you know that actress Angelina Jolie also h... -
With the World Cup starting next week, most of us are either planning our lives around watching the matches or planning how we can be as ... -
Facebook? Check. Website? Check. But wait, does Google know your opening hours? Google is often the first port of call when searching for ... -
Learning a new language is not all about grammar and pronunciation. You need to understand the history, culture and people of the country to...
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