The Stone Junction experience

The Stone Junction experience

I found Stone Junction after looking at a list of the best 100 employers in Staffordshire. I wanted to understand what PR work entailed...

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Under the influencer? How businesses can take on Instagram’s algorithm and win

Under the influencer? How businesses can take on Instagram’s algorithm and win

Posting on Instagram used to be as simple as taking a heavily filtered photograph and pressing ‘share’; but with the introduction of Insta-...

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How to win Facebook friends and influence people: A guide to targeted ads

How to win Facebook friends and influence people: A guide to targeted ads

Exaggeration is the official language of the internet; and when it comes to social media espionage and their oddly accurate adverts, it’...

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It's nothing personal: Why you need to turn off personalised search

It's nothing personal: Why you need to turn off personalised search

Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading...

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Small businesses and social media. Do you need it?

Small businesses and social media. Do you need it?

We’re all on social media. Well, maybe not everyone. According to the Global Web Index (GWI), 67 per cent of the UK population owns a...

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Always searching for the right words?

Always searching for the right words?

Every day, billions of people search for content on the worldwide web, from local weather reports, to shop opening times or even the occas...

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#InternationalPR – Three tips for beginners

#InternationalPR – Three tips for beginners

International PR is a powerful way of exporting your brand, accessing new and potentially untapped markets and maximising your global digi...

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Why an advertising ban is good for girls

Why an advertising ban is good for girls

A ban on gender stereotyping is good for the skills shortage The UK's advertising watchdog, The Advertising Standards Authority (ASA...

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Ask me anything - Part 2

Ask me anything - Part 2

Reddit: The front page of the internet The subreddit ask me anything (AMA), is one of the most popular on the platform. With over 19 mil...

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Ask me anything

Ask me anything

On Reddit, nothing is off limits. There’s a reason why it is known as the front page of the internet — many of the images and memes you se...

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Three tips from three years

Three tips from three years

May marks my three-year anniversary at Stone Junction. From joining as a fresh-faced Natural Sciences graduate in 2016, to working on awa...

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Three ways to recycle content

Three ways to recycle content

Recycling. It’s the one of the key ways of saving the world from drowning in waste materials like plastic that have a detrimental impact ...

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Made in Sweden 2030

Made in Sweden 2030

Meatballs and flatpack, Sweden’s biggest exports, right? Not so much. In fact, manufacturing accounts for 77 per cent of Swedish export...

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Location, location, location: The key to media event success

Location, location, location: The key to media event success

You’ve worked hard on developing your new products and creating exciting PR and marketing initiatives, now it’s time for the launch. Howe...

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Friendly reminder that we’re outstanding

Friendly reminder that we’re outstanding

Anyone can say they’re outstanding, talented and successful — but we have the proof. The annual shortlists for the national CIPR Excellen...

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LinkedIn Groups — how to make them work for you

LinkedIn Groups — how to make them work for you

They can be spammy, unfocussed and self-promotional, but when you handle them correctly, LinkedIn Groups can be a truly effective marketi...

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Bringing PR in-house — why it’s not always a good idea

Bringing PR in-house — why it’s not always a good idea

Research by the World Federation of Advertisers shows that businesses give their current agency roster set-up a score of just 5.7 out of ...

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Losing meaning in RoI

Losing meaning in RoI

The financial crisis of 2008 may seem a lifetime ago, but we are far from recovered. Economies are growing very slowly by historic standa...

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Top three ways to get the most from a PR kick off session

Top three ways to get the most from a PR kick off session

How many of your meetings this week could have been condensed into an email? Time is precious, and when you’ve spent hours sourcing, brie...

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Fool me once

Fool me once

Whether you see April 1 as a chance to wind up your relatives, or you’re a bit like me and can’t really see the point, there’s no denying...

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