Ask me anything

Ask me anything

On Reddit, nothing is off limits. There’s a reason why it is known as the front page of the internet — many of the images and memes you se...

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Three tips from three years

Three tips from three years

May marks my three-year anniversary at Stone Junction. From joining as a fresh-faced Natural Sciences graduate in 2016, to working on awa...

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Three ways to recycle content

Three ways to recycle content

Recycling. It’s the one of the key ways of saving the world from drowning in waste materials like plastic that have a detrimental impact ...

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Made in Sweden 2030

Made in Sweden 2030

Meatballs and flatpack, Sweden’s biggest exports, right? Not so much. In fact, manufacturing accounts for 77 per cent of Swedish export...

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Location, location, location: The key to media event success

Location, location, location: The key to media event success

You’ve worked hard on developing your new products and creating exciting PR and marketing initiatives, now it’s time for the launch. Howe...

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Friendly reminder that we’re outstanding

Friendly reminder that we’re outstanding

Anyone can say they’re outstanding, talented and successful — but we have the proof. The annual shortlists for the national CIPR Excellen...

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LinkedIn Groups — how to make them work for you

LinkedIn Groups — how to make them work for you

They can be spammy, unfocussed and self-promotional, but when you handle them correctly, LinkedIn Groups can be a truly effective marketi...

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Bringing PR in-house — why it’s not always a good idea

Bringing PR in-house — why it’s not always a good idea

Research by the World Federation of Advertisers shows that businesses give their current agency roster set-up a score of just 5.7 out of ...

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Losing meaning in RoI

Losing meaning in RoI

The financial crisis of 2008 may seem a lifetime ago, but we are far from recovered. Economies are growing very slowly by historic standa...

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Top three ways to get the most from a PR kick off session

Top three ways to get the most from a PR kick off session

How many of your meetings this week could have been condensed into an email? Time is precious, and when you’ve spent hours sourcing, brie...

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Fool me once

Fool me once

Whether you see April 1 as a chance to wind up your relatives, or you’re a bit like me and can’t really see the point, there’s no denying...

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Education divergence

Education divergence

According to The Manufacturer’s 2019 Annual Manufacturing Report , 57 per cent of manufacturers feel that the current education system is...

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Be strategic

Be strategic

Earlier this week, I attended a PRCA Training session on Planning a Strategic PR Campaign. Hosted by Trevor Morris, FPRCA, Professor in Pu...

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Shoppable Instagram

Instagram hit one billion monthly active users in 2018. With the highest user engagement rates of all other major social networks, Instagram...

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The Business of Communications

The Business of Communications

On April 3, the annual Midlands PR Conference is returning to Birmingham City University. Bringing together the region’s communications prof...

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Tips for a killer technical presentation

Tips for a killer technical presentation

The Coimbra Group, an association of European universities that promotes academic collaboration, has come up with a new idea to improve the ...

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Using Quora as part of your content PR strategy

Using Quora as part of your content PR strategy

Why do we say ‘first’ and ‘second’, and not ‘oneth’ and ‘twoth’? And if electricity comes from electrons, does morality come from morons? Th...

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Three cheers for the web

Three cheers for the web

Joni Mitchell once told us that ‘you don’t know what you’ve got until it’s gone.’ As someone who relies on the internet much more than I wou...

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Domain authority 2.0

Domain authority 2.0

Have you noticed a recent change to your website’s domain authority? That may be because, on March 5, marketing software company Moz introdu...

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Just say it

Just say it

Have you ever had to alter your voice so much that you almost sound like a robot yourself, just to be understood by your virtual assistant? ...

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