The rising era of fake awards

The rising era of fake awards

Donald Trump hit the headlines again earlier this year by revealing the winners of his own, highly anticipated, Fake News Awards on Twitter ...

Read more
Preparing for a public holiday

Preparing for a public holiday

With the Easter weekend looming, many of us are looking forward to a chocolate-filled four-day weekend. But, just before you switch off, rem...

Read more

Are PR robots the future?

In 1950, the Turing test, an assessment of a machine’s ability to exhibit intelligent behaviour was developed. Over 60 years later, there is...

Read more
Specialising in fake news

Specialising in fake news

What began as a day of  childish  pranks and tomfoolery, April Fool’s Day has firmly transitioned into the PR and marketing arena. With the ...

Read more

How to respond to Twitter complaints and enquiries

It wasn't a long time ago that if you wanted to speak to a business, make an enquiry or lodge a complaint you had to either write a lett...

Read more
Stone Junction getting ink

Stone Junction getting ink

Hairdressers get their hair done at their own salons, car salesmen drive their dealer’s cars and Tesco gives surplus food to its staff. It’s...

Read more

What's RSS to e-mail?

RSS stands for Really Simple Syndication and guess what? It’s really simple.  Let’s say you have a company blog, news page or content zo...

Read more

The future of fast cars

We don’t often associate glamorous locations and fast cars with sustainability and energy efficiency, but Formula E, a racing category exclu...

Read more

How in the know are you?

A key part of what we as PR practitioners do is staying up-to-date with the latest news stories around the world and building relationship...

Read more
Media interviews: bring your A game

Media interviews: bring your A game

In a news report gone wrong, Professor Robert Kelly was interrupted by his two young children during an interview live on the BBC. It’s safe...

Read more
“Remember to look up at the stars”

“Remember to look up at the stars”

Yesterday was a sad day for scientists and society in general, as we mourn the loss of Stephen Hawking, who passed away peacefully in the ea...

Read more
The three most important things to include in a style guide

The three most important things to include in a style guide

Brand identity is a must for any business and should always be a core part of  the marketing plan. Creating a style guide for your company&#...

Read more
Adwords— know your business goals

Adwords— know your business goals

Setting up your first AdWords campaign is a lot easier if you keep your business goals at the forefront of the process. The first step is ...

Read more
Handling an international Twitter account

Handling an international Twitter account

With over 330 million users, Twitter is the perfect place for businesses to communicate with current and potential customers around the glob...

Read more
How to create a show stopping poster

How to create a show stopping poster

The poster was one of the earliest forms of advertising, made popular during the 1800s by predominantly French artists. The poster quickly b...

Read more
Proving PR success

Proving PR success

Every penny of your marketing budget must earn its keep. Even in large businesses, marketing departments need to fight for their share of...

Read more
How to make yourself sound stupid

How to make yourself sound stupid

Sesquipedalian: someone who overuses big words, when there’s no real need. If someone gives a sesquipedalian speech, they are probably usi...

Read more
Knowing your hashtag from your handle

Knowing your hashtag from your handle

You wouldn’t trust a dentist that didn’t know their canines from their cavities, so why would you use a PR and social media agency that d...

Read more

Trend like the ‘beast from the east’

Storm Emma and the so-called ‘beast from the east’ have been wreaking havoc across the UK and our timelines. Whether you’re on Facebook, Twi...

Read more