What I've learned in my first month

PR career | New job | Graduate jobs
A Guyana tribe are now using GPS enabled mobile phones to monitor and protect their land - something they have been doing manually for thousands of years. The change in pace and technique may have been novel, but it has enabled more accurate tracking for the Wai-Wai people. Turning your hand to something unfamiliar is always scary, but shifting from one industry to another can be particularly nerve wracking.

Chelsea Heard, account executive

Moving from a science background into the creative industry of public relations has been informative, interesting and intriguing — here’s what I’ve discovered so far.

The importance of content
Writing with the reader in mind is a golden rule in PR — and understanding how to best reach that reader is just as important. For example, why is this a blog post, rather than an infographic? These are all questions you should be asking, and if you can’t come up with a sufficient answer – research until you do.

Speaking of research, colleagues are a wealth of information.

Old fashioned communication methods are important
As the name suggests, PR is about building relationships, with clients and journalists alike. Clients and journalists are busy people and are not always available for a face-to-face meeting –the next best thing is talking on the phone.

You may not get the physical feedback you desire from phone calls, but it is much easier to have a real conversation, than with disjointed e-mails. At Stone Junction, we promise each client they will never go more than a week without hearing from us by phone, or in person – emails simply don’t cut it.

PR agencies aren’t scary
Something I have learnt is to get introductions out the way and introduce yourself to clients and journalists as soon as possible. Reaching out early helps establish your capability and eagerness — and helps you remember that humanity is not quite that bad. As it turns out, most people are pretty lovely and that goes for colleagues, clients and journalists.

Building up relationships and receiving good feedback on articles you’ve written is satisfying, and seeing your work in print is even better.

Shifting from the science to creative industry has been exciting and rewarding. Using my scientific training in a new way has been a learning curve, but within such a supportive environment I have learned a great deal.

Although it has been a challenge, in the same way as modern technologies must have been to the Wai- Wai people, it has certainly paid off.

Chelsea Heard

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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