National days: a useful resource?

There are many historical events that took place on March 23. In 1026, Koenraad II crowned himself King of Italy, the Aragonese legal code w...

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Three ways PR builds customer trust

Three ways PR builds customer trust

US business author Stephen Covey once claimed that “trust is the highest form of human motivation”. It is for this reason that marketers act...

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Save your reputation — gather information

Save your reputation — gather information

In a survey conducted by Vouchercloud.net, 27 per cent of respondents identified that a gigabyte was a South American insect. A surprising 2...

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Three big fat e-mail marketing mistakes

Whether it’s an unintentional typo or a reply-all catastrophe — almost everyone has had some sort of e-mail disaster. For businesses, mista...

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Turning a nein into a ja

Turning a nein into a ja

If you ask any Brit what they think of when they think of Germany, they’ll probably mention beer, bratwurst and Germany being Europe’s ec...

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E-mail marketing is changing

E-mail marketing is changing

Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking e-mail marketing laws. The company...

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Interview, don’t interrogate

Interview, don’t interrogate

Interview, don't interrogate To create truly interesting and technically accurate content, journalists and PR professionals need to...

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What I've learned in my first month

What I've learned in my first month

A Guyana tribe are now using GPS enabled mobile phones to monitor and protect their land - something they have been doing manually for...

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Case study to camera

Case study to camera

Everybody understands the benefits of customer case studies in marketing and PR. As effective as it is to toot your own horn, somebody else ...

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Does your PR agency know its onions?

Does your PR agency know its onions?

Meet our onions. “You have to understand accounting and you have to understand the nuances of accounting... unless you are willing to ...

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Marketing lessons from the Easter Bunny

Marketing lessons from the Easter Bunny

You would never suspect it, but the Easter Bunny is an expert in marketing. While hares and rabbits have very little to do with the Christia...

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Nothing is off the record

Nothing is off the record

All of us have heard the phrase “off the record” and have probably used it at one time or another. However, many of us do not realise that t...

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How businesses can benefit from live streaming

How businesses can benefit from live streaming

While 2016 will be widely remembered as a year of bad news, one good thing that did come out of it was the explosion in popularity of live s...

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What does fake news mean for engineering PR?

Those of you who followed the US election will already be aware of the concept of fake news – and the argument that it’s proliferation, nota...

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2017: the year of change

As the New Year celebrations wind down and everyone cheerfully returns to work, we are in for a month of cold winter mornings, failed resolu...

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