Case study to camera

Case study to camera

Everybody understands the benefits of customer case studies in marketing and PR. As effective as it is to toot your own horn, somebody else ...

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Does your PR agency know its onions?

Does your PR agency know its onions?

Meet our onions. “You have to understand accounting and you have to understand the nuances of accounting... unless you are willing to ...

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Marketing lessons from the Easter Bunny

Marketing lessons from the Easter Bunny

You would never suspect it, but the Easter Bunny is an expert in marketing. While hares and rabbits have very little to do with the Christia...

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Nothing is off the record

Nothing is off the record

All of us have heard the phrase “off the record” and have probably used it at one time or another. However, many of us do not realise that t...

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How businesses can benefit from live streaming

How businesses can benefit from live streaming

While 2016 will be widely remembered as a year of bad news, one good thing that did come out of it was the explosion in popularity of live s...

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What does fake news mean for engineering PR?

Those of you who followed the US election will already be aware of the concept of fake news – and the argument that it’s proliferation, nota...

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2017: the year of change

As the New Year celebrations wind down and everyone cheerfully returns to work, we are in for a month of cold winter mornings, failed resolu...

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