By Kirsty McMahon
Admit it, you’ve all imagined winning an Oscar or an MTV Music award at one time or another and practiced your acceptance speech. While those dreams of being named best actor in a leading role might never materialise, your speech could still come in handy.
Industry and business awards play a key role in validating your business, your products or your services. Winning increases the visibility of your brand, reinforces the perception of quality and increases staff moral and motivation. Each sector has its own awards, often established and run by an independent trade body or even by trade media organisations.
For instance, the independent body at core of the PR sector is the Chartered Institute for Public Relations (CIPR). Just last week, Stone Junction was shortlisted for three CIPR PRide awards; Best STEM Campaign, Best Use of Digital, and Outstanding Small Public Relations Consultancy. While a major factor in being shortlisted for the three awards we entered is the quality of our services compared to other entrants, another important aspect is the way our entries were presented.
Everyone is working to develop the most innovative and successful products, so you can appreciate how tough it can be for awards judges to select a winner from a multitude of worthy candidates. This is where taking the time to make your entry stand out from the crowd pays dividends.
This doesn’t just mean making it look pretty, it means ensuring it’s easy for judges to find all the details they need to make an informed decision.
There is a tendency for companies to dismiss award entries as a simple process and to assume that because they have a great product they will win just by sending the judges a brochure. However, the whole process – from assessing your sector for the best awards to enter, to getting shortlisted – is time consuming and often requires a great deal of attention to detail.
If you don’t have the resources in-house to dedicate to awards it is definitely worth speaking to a consultant who has the knowledge and expertise to help you succeed. For instance, we recently handled our client Renishaw’s entry for Made in the UK 2015 as well as Made in the Midlands 2015. As a result of taking advantage of our award entry service – and having a quality product of course - Renishaw won the Advanced Manufacturer/Technology award.
So if you want the chance to put that old acceptance speech to some use, or even just fancy a good night out at an awards ceremony, and want a bit of help or advice feel free to get in touch for a chat.
In the meantime, I’m off to practice our acceptance speeches for the CIPR PRide awards with the rest of the team...