By Adam Steele
When it comes to optimising WordPress sites, there are some great plugins out there - like Yoast and All In One. That said - and the crux of this blog - to get the most out SEO plugins you still need to know the basics of web layout and optimisation.
The way that WordPress has been presented - as the easier alternative to coding - is fantastic; it provides people with a little bit of knowhow or the desire to learn with the means to build something pretty impressive.
Fifteen years ago it would have been unthinkable for someone who knew next to no code to build an entire website and now here we are. It's great to see people getting involved and learning new skills.
However, the problem comes when companies build WordPress sites for clients and tell them they can get free plugins to handle all the SEO. This kind of thinking is similar to when cruise control was introduced and people expected cars to drive themselves. Unsurprisingly, when hands came off the wheel the car crashed.
I recently read a forum in which someone was complaining about the Yoast SEO plugin. They didn't think it was working because their domain authority was 27. After others in the forum viewed the site in question it was obvious that this person expected to implement the SEO plugin and then fly to the number one spot on Google without doing anything but plugging it in.
Unfortunately, there is no optimise button, or else we'd all be ranking at number one... and then there would be no point.
The case described above is not unique; we've noticed that with the rise of WordPress websites has come a great deal of misunderstanding of SEO.
Although SEO plugins are easier to use than coding HTML, they still require knowledge to implement properly - you can't simply put them on cruise control. Choices need to be made and targets set and monitored.
And if you haven't got interesting content on your site or links back to it from other domains, there's very little a plugin can do. Remember, content is king - we've been saying it since 2001.
Like all good technology PR firms, Stone Junction promotes self-learning, in fact, on our website we describe one of our team as a "thirsty sponge," and so we heartily implore people to go away and learn about web design and SEO.
You can find a brilliant beginners guide to SEO here. For anyone else that'd rather leave it to experts, well, you can contact us here.