Turning the negative news agenda positive

Turning the negative news agenda positive

Mmm... A cup of tea and the paper It’s a weekend ritual of mine to leave the television on whilst I get ready to leave the house. I used...

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Most profitable magazine goes digital

Most profitable magazine goes digital

The UK's most profitable magazine It's one of the few true stalwarts of the magazine industry, having weathered many economic an...

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Using social media? And how's that workin' for ya?

Using social media? And how's that workin' for ya?

These people on this tab are measuring social media The notoriously slow moving world of industrial and technical marketing has experien...

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What are your trigger points?

What are your trigger points?

Not that kind of trigger The first stage of a marketing automation campaign is the hardest part and the part that takes the most time. D...

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Social media savvy in three minutes

Social media savvy in three minutes

Is social media a bit of a gamble? The other day, one of my friends seemed appalled that I was unfamiliar with Beyonce's new single,...

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How to videos and why you should use them

How to videos and why you should use them

Watching a relaxing video on industrial automation From cooking fudge with the kids to checking the oil level of your car, there will al...

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Top marketing blogs to look out for in 2014

Top marketing blogs to look out for in 2014

Happy blogger blogging away Oh the joys of January – packed out gym classes, post-Christmas depression and of course, those incredibly a...

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Do you want to buy and sell like Tesco?

Do you want to buy and sell like Tesco?

Marketing automation and technical PR It’s a cliché that Tesco seems to know more about its customers than its customers know about them...

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Is your news addiction healthy?

Is your news addiction healthy?

Look at these news addicts, with their modern technology The way we consume news has changed drastically over the last decade. The rise...

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Using metaphors in marketing communications

Using metaphors in marketing communications

Daffodils are nearly always metaphors. Ask Wordsworth. In Metaphors we live by , one of the fundamental books on figurative language, th...

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My new favourite body part

My new favourite body part

~ How important is mobile going to be in 2014? ~ I'm sure you've been reading it in newspapers, online and on toilet doors everywh...

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Because Twitter likes Jelly

Because Twitter likes Jelly

Oh, how my love for social media grows and continually surprises me every day. Co-Founder of Twitter, Biz Stone has announced plans to intro...

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Internet killed my TV!

Internet killed my TV!

Video killed the radio star, Internet killed the TV star, Facebook killed the MySpace star, etc, etc... Recent reports show that less...

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The future of the Internet of Things and big data

The future of the Internet of Things and big data

A blog post that mentions Sci Fi? Great opportunity to use a picture of some robots! It's that time of year again, when the world&...

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Why are American billionaires buying local newspapers?

Why are American billionaires buying local newspapers?

A typical American Billionaire. Probably Everyone knows that print is dead and local and regional newspapers died years ago, don’t they...

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