|Ready for the gym?|
“Have you ever signed up for a gym membership and let your best intentions slip?” asks John. “The fact is you’re not going to get any fitter if your only engagement with the gym is watching your monthly membership fee disappearing from your bank account.
Many businesses want to ‘get their ducks in a row’ before taking action, which regular readers will know is my pet hate. The fact is, the all-encompassing, market leading strategy you would like to put on paper and then enact is very unlikely to happen. You are better off just doing something; as King Lear correctly observed, ‘nothing will come of nothing’.
I’m not suggesting chaos and anarchy; don’t just draft in an intern and call them marketing manager. There does need to be some strategy. Provided your actions are well founded they can grow and develop as you add new components to your marketing plan. If you start an e-mail campaign now, you can make it work with your PR campaign or your SEO later.
If you don’t do anything until your ducks are in a row, Saturn is aligned with Jupiter and you’ve actually started using your gym membership, you may end up never doing anything.
Image courtesy of marin on freedigitalphotos.net