Blogging in Spain: three top tips

Blogging in Spain
I LOVE tapas!
So you’ve decided to take your PR to an international level. And like any intelligent company, you’ve included blogging in your plan. However, creating an international blogging strategy is a little different from having an international audience for your regular blog. Never fear - Stone Junction is here! Over the next few months, we’ll be sharing useful blogging tips for different countries and territories. Today – Viva EspaƱa!

By Charlie Stroe

Before you start blogging, make sure you do your research correctly. Learn as much as you can about the countries or territories that you want to tackle and about the sector your company operates in.

Have a look at your competitors and how they use blogging and – ideally - speak to as many of your potential blog readers as you can, to get a feel of what they would be interested in reading. A bit like tapas, but with networking.

When you think you’re ready to go – don’t forget these three very important tips.

1. Get Spanish – you’ll need a native speaker or professional translator
The main reason is that while Spanish people – especially in the business community – usually have a good grasp of English, they will be much more tempted to read a corporate blog in Spanish or the local language. Partly because of convenience, partly national pride but generally because it’s just the way things work, so this tip is non-negotiable.

The few Spanish corporate blogs in English that I’ve come across so far belong to large companies, which are part of international groups, or Spanish companies that are particularly keen on exporting. The rule, however, is to offer your blog in Spanish, even if it’s in addition to an English version.

2. Remember where you are and who you’re speaking to
Spain is one of the biggest European countries. In fact, it’s twice the size of the UK. Now, you already know how many cultural differences there are on our lovely island, so just imagine what the situation is in Spain. It can get very confusing even for the Spanish, but if you get to this level of cultural intelligence, you’re bound to impress people.

Keep in mind that the autonomous community of Catalunia in the North-East of the country prefers Catalan to Castellano - which is a fancy name for the Spanish spoken in Spain as opposed to the rest of the world - and the Basque Country speaks Basque/ Euskara, the ancestral language of the region. As a general rule, all Spanish people speak the national language, but they often prefer the local dialect, even in business interactions.

Spain has 17 autonomous communities, which are often very different from each other. Also, bear in mind the North is more dynamic from an industrial and economic point of view, whereas the south focuses more on tourism.

3. Spice up your blog
Regardless of where they’re from, the Spanish are vibrant and energetic people. They have a great sense of humour and prefer a personal touch even in the way they do business. However, remember that Spanish humour is very different to British humour – but that’s where the native speaker comes in.

Don’t be afraid to make the tone of your blog informal - include pictures, infographics, podcasts, videos and anything that breaks down the monotony of text. And exclamation marks! They’re so popular in Spain that they get used at the beginning and the end of sentences. As are question marks. ¿Seriously? ¡No jokes!

If you’d like to find out more about unusual punctuation, how to use corporate blogging in Spain or even just flamenco and Spanish food, give us a ring on 01785 225416 or drop us an email on sayhello@stonejunction.co.uk.

Image courtesy of amenic181 on freedigitalphotos.net

Charlie Stroe

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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