Company culture impacting the bottom line

Company culture in PR teams
This couple are engaged. Wait, that is
the kind of engagement you meant, right?
As regular readers of this blog know, I’m a big fan of the phrase ‘company culture’. As a result, I was very interested to tune into a live broadcast from the PR Show a couple of weeks ago, in which Wendy Cartwright, former HR director for the Olympic Delivery Authority, explained how cultural values were used to impact on the event’s key goals. 

By Richard Stone

The presentation was entitled "Building a culture of motivation, confidence and aspiration" and you can tune into to watch it here. Cartwright focussed on the creation of company values as the bedrock of her HR strategy for the London 2012 Olympic Games.

I've always valued the process of building a culture of motivation, but until now I've never really understood the idea of measuring it. In contrast, the Olympic Delivery Authority made the values they created as part of their culture the first item on the agenda during each meeting.

One value in particular, health and safety, got a great deal of attention and the impact on the bottom line was that no construction workers died in the run up to the Olympics. Contrast this with any major construction project, or the tragic events in Qatar and Brazil recently, and you can begin to understand what a great achievement this was.

High staff engagement 
Cartwright also discussed the very palpable link between staff engagement and profitability. She argued that, in order to create this engagement, companies should focus on four key areas:

The strategic narrative - or past, present and future of the business
Creating engaging managers
Listening to the employees’ voices
And finally applying integrity, by living the values agreed upon

Most business owners and managers would agree that encouraging high levels of staff engagement is the way to go. The shocking thing is that, in a survey quoted by Cartwright, only 30 percent of employees in Britain actually feel engaged.

In concluding her presentation, Cartwright pointed to a video produced by an organisation called Engaged for Success. You can view it here:


Hopefully all our readers are now fully aligned with the idea of using company values and company culture to generate profit and impact on the bottom line.

So, how many of you have told your PR company what your values are? How many of our readers have PR consultancies or content creation agencies who have even asked what the company values are? Remember, strategic narrative is part one of Cartwright’s four point plan.

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"Image courtesy of stockimages / FreeDigitalPhotos.net".

Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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