Early adopters of the matrix

It’s been stated before, but at Stone Junction we pretty much live on a mix of social media and all things nerdy. Forget Google Glass, we’d be early adopters of the Matrix. So, when it was announced that the now 30 year old space probe Voyager 1 had entered a region of space that defied all previous models of the solar system and its place in the galaxy, we saw a comparison with the new publicity opportunities being created by video sharing applications.

By Lawrence Watts

Video editing apps
New apps are like Rubik's cubes sometimes
Off course we did; both are boldly exploring new frontiers.

For those not familiar with it, Vine is a smartphone based video sharing service similar to Instagram, allowing users to upload six second videos that can be shared or embedded on social networking sites. At first the premise behind the app seems questionable, after all YouTube already exists if you want to upload and share videos.

The purpose of Vine becomes clear once you watch some of the most popular videos created on the app. The six second time limit forces users to be creative and the results speak for themselves.

The ease with which videos can be created sets it apart from things like YouTube and Vimeo, which often require multiple stages of shooting, rendering and editing before uploading.

Magisto and Cameo are two other apps that offer opportunities for spontaneous video uploads. Shoot a series of short cameos in either and they can be automatically spliced together with background music to create really cool videos.

Sadly, you now have no excuse not to produce spontaneous video at events.

The timing of the release of these apps was perfect, with smartphone technology having advanced to the point where the sharing of video files over mobile networks is commonplace.

This kind of app opens up new areas of online PR as well, with customers being able to easily produce video responses to content you provide. If you’re particularly savvy and creative you’ll also use Vine to create your own videos and share them on your twitter feed to build interactions with customers.

Picking up on our space exploration theme again, when Canadian astronaut Chris Hadfield started tweeting from the International Space Station in the winter of last year it’s safe to say our interest was piqued.

Not only did the astronaut tweet throughout his five month stay in orbit, he also filmed multiple YouTube videos on topics suggested to him on Twitter and recorded possibly the most appropriate cover of Space Oddity ever.

All of this has had a huge effect on the astronaut’s online life, getting him just over a million followers on Twitter. He’s had a tangible impact on NASA; making its exploits seem more understandable and approachable to those of us not living it up in zero-g.

The key link between these two stories is approachability. Hadfield has proved that even rocket science can easily be made accessible, while the casual nature of Vine, Magisto and Cameo make them invaluable assets when building informal interactions with customers online.

Photo courtesy of ArtJSan at freedigitalphotos.net

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Richard Stone

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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