The marketing World Cup

If there was such a thing as a marketing World Cup, the Staffordshire Marketing Academy (SMA) would only be missing one player in order to qualify. Oh, did we not mention the great news? Stone Junction has recently become a member of the SMA. *crowd cheering*

By Charlie Stroe

Staffordshire marketing agency
The England team is going on a holiday to Rio
Football has been a source of national pride this week, after England’s triumphant match against Poland, which qualified us for the World Cup in Rio.

Her name is Rio and she dances on the sand. Do do do do do… 

Anyway, a big, if belated, round of applause from the Stone Junction offices goes out to the England team for its excellent (ish – Ed) performance on Tuesday night!

Going back to the marketing football competition, we feel the SMA would definitely stand a chance to win it. As we were telling you in our previous post, the first event which the SMA is organising with this new team formation is the sixth edition of Action for Business Live.

So if you’re in Stoke-on-Trent on October 25, between 9am and 1pm, just come on down to the Best Western Moathouse and let’s have a chat about how you could make the most of your marketing efforts.

This year’s line-up is almost as amazing as the England football team. The keynote speaker is Andrew Garner, an internationally renowned consultant who advises business leaders from Europe, Asia and the US. Of course his name sounds familiar; he’s also the author of Smart moves, an extremely successful book on strategic career management.

That’s not how you know his name? Maybe it’s from his time as a consultant for the Silverstone circuit. He’s the person behind the organisational change that helped the circuit win the contract to host the British Grand Prix for 17 years. Now that’s a man you have to meet.

Another amazing activity on the day of the event is the live interview with Trentham Estate’s marketing manager, Amanda Dawson. This is a great opportunity to find out how Trentham Gardens positions itself to appeal to such a broad demographic audience. We’re sure Amanda will gladly offer some key points for customer retention and improving customer experience.

Believe it or not, that’s not everything. There are also two really interesting discussions planned for the day. The first is a triple whammy about making yourself famous online, with Matt Hubbard from video firm Reels in Motion, Anna Wooliscroft from social media consultancy Market Avenue and Sue Allport from Wamplify Copywriting.

The second discussion looks at how to conduct in-house marketing research and make informed marketing decisions. Andy Madeley of Swiss Peaks and Tom Parry of Ask Your staff, two marketing research specialists from the region, will share tips on how to gain relevant insights and give customers what they want.

Just book your tickets here and come on down to the Action for Business Live 6 event next week. If you fancy it, we can even have a chat about football while we’re there.

If you’re still not convinced, did we mention there will be free oatcakes?

Give us a call on 01785 225416 and we can tell you more about why Action for Business Live 6 is the best place for you to be next Friday morning.

Image courtesy of jumpe on

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Charlie Stroe

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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