New Year’s resolutions: How to spend your marketing budget wisely

Marketing resolutions: technical PR
Resolution: Spend money wisely in 2013
Part I: Oana’s resolution

As the first Stone Junction team member back into the office after the Christmas holidays, I have the honour of also being first to tell you about my New Year’s resolutions. Don’t worry though, I will be talking business in this post as well; as you might have guessed I will be getting round to the subject of how to spend your marketing and technical PR budget wisely. 

(If you want help generating more press coverage, producing award entries or e-mail newsletters, writing a Blog or generating opportunities to speak at events, give us a buzz. We are available on 01785 225416 or you can e-mail richards@stonejunction.co.uk.) Or just read on...

I’ve decided that 2013 will be the year I learn how to spend money more wisely. This will mean fewer trips to the retail park and definitely fewer pairs of shoes ordered online. (Dear Kurt Geiger*, please don’t cry for me, I still love you with all my heart, but I must do this.)

I’m sure that, just like me, many of you have made your own resolutions in the hope of changing for the better. And for those of you who have responsibility for a marketing budget, I am assuming the resolutions you made were more business focussed than mine.

Which brings me to my point; when it comes to spending money, we could all do with being a bit wiser. For instance, when planning your budget for promotional activities take a moment to decide what you want to achieve for the year. Make your goals realistic and then do a bit of research on how you could get more bang for your buck.

If your promotional plans include activity that you have come to question or doubt, a good resolution would be to re-distribute some of your resources towards acquiring good quality content. You could, for instance, invest in having a consultant create a public relations strategy for you and then allocate your budget according to the planned activities.

Also, if you are already advertising, try being more proactive about it. If you only buy ad space after being persuaded by a sales rep over the phone, chances are you aren’t getting the best deal. I suggest looking at the various publications and web sites in your sector, comparing their distribution stats and then asking for few quotes. Of course, this will give you the chance to negotiate on price, but more importantly it will mean that you get the opportunity to think sensibly about where you advertise and for what reasons.

So, how many of you out there have made resolutions for the New Year and what do you hope to achieve by keeping them?

*Kurt Geiger is a niche-market footwear retailer and designer to whom Oana has ‘donated’ many thousands of pounds over the years.

(If you want help generating more press coverage, producing award entries or e-mail newsletters, writing a Blog or generating opportunities to speak at events, give us a buzz. We are available on 01785 225416 or you can e-mail richards@stonejunction.co.uk.)

Subscribe to Insights into PR and online marketing


Bookmark and Share

Oana Baetica - Technical PR consultant

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: