Do you need professionals to handle your corporate social media?

Do you need professionals to handle your corporate social media?

Once upon a time, the only way a company could get their content out into the world was through an established production organization suc...

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How to become a Pinterest pro

How to become a Pinterest pro

Pinterest is no longer hot news. However, many businesses are still trying to make sense of it and maximise the marketing opportunities it o...

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Taming the cookie monster

Taming the cookie monster

By Richard Stone You may have read about, and been confused by, Cookie Law recently - especially if you are involved in the management of ...

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Can marketing afford to be instant?

Can marketing afford to be instant?

By Richard Stone Technical PR agency Stone Junction talks about instant marketing Two things happened over the weekend on the virtual...

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Is Wikipedia being sanctimonious about PR?

Is Wikipedia being sanctimonious about PR?

By Boris Sedacca Wikipedia: Sanctimoious? Last December, Wikipedia suspended at least 10 accounts from PR firm Bell Pottinger for cont...

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What is earned media?

What is earned media?

By Richard Stone Earned media: Like! Since our blog post about brand journalism , which used the phrase earned media, many of you have...

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A brilliant quote about content marketing

A brilliant quote about content marketing

By Richard Stone We all know technical PR is changing and, if you read our series of posts on the changing landscape of engineering buy...

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What is brand journalism?

What is brand journalism?

By Richard Stone Making notes, a bit like journalism Those of you who keep up with marketing industry Blogs will have come across a ne...

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Why do we even need technical marketing?

Why do we even need technical marketing?

By Boris Sedacca This lady looks a bit 'marketingy' I saw a great cartoon recently. A bunch of engineers are chatting and one ...

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Jim Pinto bids farewell to automation Blogging

Jim Pinto bids farewell to automation Blogging

Jim Pinto. Not Richard Stone. By Richard Stone Last week US automation industry authority Jim Pinto announced that he is going to stop ...

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