Swapping ‘World’s leading’ for ‘Award winning’?

Award winning technical PR agency
Winning awards. Aces. 
‘World’s leading’, ‘forward thinking’ and ‘market leader’ are popular idioms we have grown accustomed to seeing on companies’ websites. The legacy of these overblown expressions can be traced back to the dark ages of marketing, but aren’t they getting a little long in the tooth in this day and age? Perhaps companies could swap the vague and unverifiable ‘world’s leading’ for the more objective ‘award winning’. And here’s how.

(If you want help generating more press coverage, producing award entries or e-mail newsletters, writing a Blog or generating opportunities to speak at events, give us a buzz. We are available on 01785 225416 or you can e-mail richards@stonejunction.co.uk.) Or just read on...

As a PR consultant I have met many marketing executives who don’t think their companies are interesting or exciting enough for journalists and the trade press they write for. Unfortunately, businesses seem to apply this same philosophy whenever business awards are mentioned.

Therefore it becomes clear that it is confidence in one’s organisation or, quite the opposite, lack thereof, that separates the award winners from the rest. Entering an award or a business competition often seems like the hardest thing in the world - the one task that business managers can put off until next year. But the truth is that next year, they will have wished they had entered the previous year and built up on the experience and resources already acquired.

The benefits of entering and winning an award, which we have discussed in a previous blog post, should suffice. But if they don’t, perhaps a more direct business advantage will convince you. Think about the research you need to do in order to complete an application. You have to think about all the interesting things your organisation does and about the people and services which make it great. You would probably have to dig for some facts, figures, business plans and percentages in order to support your entry.

The value in all this is that you will re-learn things about your company and perhaps be able to look at it in a more objective manner as an outsider. This approach can help business managers spot weaknesses and see where there is room for improvement. Entering an award thus becomes a useful exercise for those in search of inspiration and who knows; it may even lead your company to change its About us page to swap ‘world leading’ for ‘Award winning’.

PS: Stone Junction is now offering a full awards consultancy service. So if you would like to have a look at awards we have helped our clients enter (and win), just get in touch and we will be able to select the best ones for you.

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Oana Baetica - Technical PR consultant

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

1 comment:

BoschUK said...

They say a rolling stone gathers no moss
But what if it stops at a junction?
If you guys stopped writing your blog…
Our sad lives would cease to function!

Here at Bosch we’re fans of your site
And read it whenever you post
You have a good view of the sector
And are more interesting than most…

Your blog gives us an overview
Of technical news worth cheering
You’ve become one of our destinations
For all news about engineering

And in the same way as your company
Is fairly eclectic
We too like to widen our scope
To make our days a bit hectic

So whilst you may know us as an innovative brand
You may not be aware of our green credentials
For sustainability is at the core of our business
And makes up one of our messaging essentials
We have built our reputation on solid ground
A brand that stands by reliance
You’ve probably got one of our products in your office
(a home-away-from-home appliance)

But if you look beyond our kettles you’ll see
That we do so much more than that
Automotive, healthcare, gardening tools
We’ve many feathers to our Bosch hat

On your blog you post infographics
Which distil a complexity neatly
The power of simplistic design
Is something we believe in completely

Which is why when you look at our DIY tools
You’ll see that they’re remarkable things
Just ask any amateur fixer-upper
How much pleasure a cordless drill brings

And moving on to the garden
When you hear our lawnmower lightly hum
It really is quite hypnotic
As rhythmic as Richard’s African drum! [reference to an activity they did recently with African drummers]

When you get into your car
We hope you appreciate the ride
Our fuel-saving start-stop technology
Gets you around Stafford to Beaconside

The very thought of an ice-cold winter
Terrifies us (there’s nothing scarier)
But fear not, go online for the answer
To Worcester-Bosch’s Homeowner Area (link: http://www.worcester-bosch.co.uk/homeowner)

When it comes to technology know-how
We go the extra mile
The same applies to our blog comment
Which hopefully has made you all smile

We also love free cupcakes
We never turn down anything sweet
If you want to send us a virtual one
To @BoschUK send us a tweet

So to you all at Stone Junction Towers
We bid you a merry farewell
We hope you enjoyed this poem
And about it to your friends you will tell

Take a moment to visit our website
When more info on us can be found
Oh, we’re also present on Facebook
Because Bosch Is All Around (http://bit.ly/BoschUK)

Hope you enjoyed that (come on over and say hello on Facebook or Twitter)!
http://on.fb.me/ShbgAU – Facebook
http://bit.ly/ShbyrC – Twitter