|It may seem like it's moving traffic|
away from your blog but just trust
us on this one.
Since December 2011 it’s been possible to link a personal Google+ account with a Blogger-hosted blog, but Google has recently announced that blogs can now be linked to Google+ pages for brands, businesses or organisations.
The initial launch of Google+ felt a tad underwhelming, the promises of it being a Facebook-killer being apparently unfounded, but with this new integration the Google ecosystem is starting to make more sense. With elements such as Google Docs and the cloud-storage of Google Drive, not to mention the massive success of the Android operating system, it’s easy to see why companies such as Apple view Google as a threat.
Here at Stone Junction we’re very much of the opinion that the more social-media integration the better, but other than integration for integration’s sake what are the benefits of this addition?
Notification: Associating your blog with a Google+ page means that anyone following you will be updated whenever you post to your blog, meaning they’re more likely to read it.
Increase in Responses: The more platforms you advertise your blog on the more chance there is that someone will respond. YouTube user (and social-media royalty) ZeFrank makes a good point in this video in which he plots responses to social media on a normal curve. The more people you can attract to your content the larger the sample for that curve becomes and so the more responses you will get. Such increase in responses leads to:
More Opportunity for Interaction: Interaction is the key to successful social media marketing. It’s all very good notifying your contacts of a new blog post but if that is the only level of interaction you take part in then you may as well be raging, Lear-like, at the storm.
This addition also allows Google+ users to add your blog to their circles. While it may seem like a counter-intuitive tactic that will move traffic away from your blog, in actuality forming connections with readers once they have left your blog is essential in maintaining lasting traffic.
There are of course downsides to social media interaction on such a wide scale, the main one being over-saturation. ZeFrank’s curve of social media interaction only tracks those that interact. Customers with accounts on Google+, Facebook, Twitter and LinkedIn may be more available to market to but they are also more likely to get tired of seeing constant notifications about the same thing.
If they follow all the links on the different sites only to find they lead to the same post they may feel they’ve wasted their time. Alternatively, they may just start ignoring notifications altogether, making the whole exercise redundant. (As a youthful “digital native” intern the compulsion to get rid of the various notification icons by reading-on is too great to resist. Marketing products to me is easy but others may tire of the constant clicking and checking.)
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