|Tip: Facebook as e-mail marketing tool|
However, when it’s built into an integrated campaign it starts to be more useful – in fact we use it ourselves as one element of many of our client projects. (We also use it to good effect for Stone Junction).
Almost as if to prove this very fact, the Vocus Blog has just published an interesting piece on why Facebook can be extremely effective when combined with e-mail marketing. It's well worth a read - the tips in this post demonstrate that integration is crucial in the PR landscape of 2012.
Free image courtesy of FreeDigitalPhotos.net .
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