|Two iPhones 'chirping' together|
Chirp is designed to send data to all devices that can hear the ‘chirp’ without using Bluetooth or USB, so it does save you that hassle. But is this app really that useful if the device needs to hear/register this chirping noise to download the content? Doesn’t that detract from the most basic purpose of the mobile phone, i.e. being able to reach people and exchange data without having to be located in the proximity of the interlocutor?
Sending data for free is always big on the hit list, but there are plenty of other apps that do this such as whatsapp and we don’t have to be sitting next to the receiver to use it. Ta-dah! Mobile technology!
Any data sent is stored on the firm’s server which generates a unique location identifier which is transmitted to the sender to forward on. Is this method of transferring data safe though? Storing content on their server doesn’t sit well with us – harmless data such as pictures, anything without any personal information yes, but to use it for all our transferring needs – no way!
The Chirp app is also designed to work over public-transmissions such as the radio, so advertisers are able to send unique discounts to listeners with the app. This could potentially change the advertising world for the better – most of us listen to the radio daily, so advertisers adding in a ‘chirp-perk’ could really boost sales.
Patrick Bergel, one of the developers of the application, told the BBC, "We solve the problem of having to pair devices to move data. It's fairly novel to be able to transmit information to anyone who is in earshot - a large number of devices can share the same information at the same time using sound”.
Animal System’s end goal is to get mobile phone manufacturers to pre-install the app on mobile phones before they reach the user. The application is currently only available on iPhone but an android app is said to follow shortly.
Subscribe to Insights into PR and online marketing