|Building a reputation. Building, see?|
From an academic perspective, plagiarism has been around for centuries and the laws regulating it are strict and widely recognised. However, when it comes to lifting online content, plagiarism rules are perceived to not apply to the same extent. Perhaps this is because if people don’t physically come into contact with something, then the concept of stealing that something doesn’t exist for them?
In today’s rapidly changing online environment, lifting content, photos or videos from other authors seems to have become the norm. However, the same plagiarism rules do apply.
Also, when it comes to photos or any other visual material, company bloggers need to make sure that they do not infringe copyright laws; if a photo can be reproduced for free, but requires author’s permission or attribution, then this should be acquired before posting the image on your website. If it needs to be paid for, you should pay for it!
Lastly, the viral nature of the online environment means that if caught, news of copyright infringement will propagate at the speed of light and thus translate to reputational problems for the company. It’s a minefield, but one that you can navigate with care.